Customer Relationship Management in scientific and research institutions

- Jaromir Matulewicz, M.Sc.

Basing on the example of a scientific institute, this article shows:
– potential areas in which CRM philosophy, procedures and tools could be applied
– purpose of applying CRM
– outcomes to expect from CRM application
The article shows the Customer Relationship Management idea exclusively, along with areas of its use in scientific and research institutions and also a proposal to determine a group of clients for these institutions. The summary of the article consists of information regarding sources of knowledge about CRM philosophy and procedures (mainly bibliographical) and also about IT systems which support CRM.

Jaromir Matulewicz, M.Sc., Institute of Urban Development in Kraków, Poland – has for almost 20 years been dealing with marketing and customer relationship marketing, he heads the Department of Management, Marketing and Foreign Cooperation at the Institute of Urban Development in Kraków. He gained experience in, among others, ICT, printing-publishing companies, as well as in scientific units. He managed the organization of many national and international conferences, seminars, workshops and congresses – both commercial and scientific. He is a member of the Silesian Marketing Association and a member-founder of the Polish Marketing Association.

DOI: 10.14611/minib.10.04.2013.12

Contact: jmatulewicz(at)irm.krakow.pl

MINIB, 2013, Vol. 10, Issue 4
Resize of Open_Access_logo_PLoS_white Available in Open Access.

 

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