Cooperation of scientific centres and companies on implementation of research results

- Dariusz Trzmielak

Building cooperation between scientists working in scientific and R&D centres and entrepreneurs should take into consideration the fact that these groups often base their market activities on completely different motivation, styles of interaction, levels of risk acceptance and understanding of value added to cooperation. The culture of organization, structure, goals and strategies of action of scientific and R&D organizations most often vary. For this reason cooperation on commercialization and technology transfer requires support from institutions of innovative business (such as scientific and science-technology parks, technology incubators, technology transfer centres), which may serve the role of an integrator between scientists and entrepreneurs. Analysing thirty five of the most revolutionary technologies of innovators younger than 35, according to Technology Review, it is possible to conclude that the opinions of businessmen had a significant influence on the development of these projects and their subsequent commercialization. Scientists developing eg. a new test for blood analysis not requiring the preparation of blood sample (University of Washington), nano-crystals for more effective solar collectors (University of Illinois) or windows that could block heat from escaping outside on demand (University of Buffalo) cooperated closely with the market or a company that could implement the solutions they were developing. Key technical attributes of an invention can be ascribed to purchasing qualities that could stimulate sales.
A challenge for every scientist is to convince entrepreneurs that they should invest in production and sale of research results. At the same time, close cooperation of scientists and entrepreneurs leads to sharing knowledge and information about the market potential of a new solution or about the opportunities for the utilization of the new solution. The needs of potential buyers of research results have to be in the centre of attention of the authors of research and have to constitute one of the main driving forces behind research works. In the process of commercialization the areas of cooperation between scientific organizations and R&D are broad, as shown on picture.

 

Picture. An example of areas of cooperation for the implementation of research results on the market.

Cooperation of scientific centres

 

 

 

 

 

 

 

Fragment from "Cooperation of scientific centres and companies on implementation of research 
results" by Dariusz Trzmielak, PhD., "Marketing of Scientific and Research Organizations. 
An original, valuable and useful marketing book not only for scientists and researchers.", 
Prace Instytutu Lotnictwa No. 226
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