no 4/2019

December 2019

  1. New generations of students from the perspective of co-creating values at the university
    - Pluta-Olearnik Mirosława
  2. Automation Marketing in research unit – real value or effectiveness fantasy
    - Dulewski Mateusz, Jarosławska-Sobór Sylwia, Wasilewski Filip
  3. Multidisciplinary project of historical aircraft virtual reconstructions as a way of popularizing science
    - Kramarski Ireneusz, Szafran Krzysztof
  4. Social media as a source of information about universities among candidates for studies
    - Stachowiak-Krzyżan Magda

New generations of students from the perspective of co-creating values at the university

- Pluta-Olearnik Mirosława

At the turn of the 20th and 21st centuries, new paradigms emerged regarding the value creation in management and marketing in organizations. They causes also redefining the role of universities as a service organization and participants in the process of higher education (including especially students, lecturers, management). In this context, the current and important research problem appears to be the impact of new generations of students, exhibiting different attitudes and purchasing behaviors from on the image of a modern university. A particular challenge for the higher education organization is therefore the problem not only of creating and delivering the expected … Czytaj więcej »

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Automation Marketing in research unit – real value or effectiveness fantasy

- Dulewski Mateusz, Jarosławska-Sobór Sylwia, Wasilewski Filip

The aim of the article is to present the issue of Marketing Automation (MA, automation of marketing) and the possibilities of its use in the operational activity of research and scientific entities. MA is a modern, advanced technological solution aimed at improving marketing processes and wider use of data on the market and customers. In recent years it has been one of the most important trends in modern marketing, at the same time posing a real challenge for organizations operating in the field of science and research. The article discusses the experience of the Central Mining Institute, related to the … Czytaj więcej »

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Multidisciplinary project of historical aircraft virtual reconstructions as a way of popularizing science

- Kramarski Ireneusz, Szafran Krzysztof

Research and development institutions have a wide range of competences in their fields of scientific and technical activity. They also often have some unique capabilities to do research and development (R&D). However, these possibilities are often known only to a small group of industry specialists and few parliamentary representatives. There is also a lack of information about research capabilities of R&D institutes in industry, especially among small and medium enterprises.

The aim of the article is to present the concept of a multidisciplinary research project aimed at testing by a scientific research institution the possibility of using social media and … Czytaj więcej »

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Social media as a source of information about universities among candidates for studies

- Stachowiak-Krzyżan Magda

The main goal of the article is to indicate the importance of social media in the process of seeking information about universities by potential candidates for studies. To realize the set goal, quantitative research was carried out among a group of high school students, using the auditorium survey technique. The youth questionnaire was collected via the questionnaire for information sources used in the decision-making process about the choice of the future educational path. The conducted research confirmed that social media are one of the most important sources of information about universities, just after personal sources such as family and friends.… Czytaj więcej »

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Pobrano: 31