no 4/2016

December 2016

  1. Building a platform for scientific-research cooperation under circumstances of realized asymmetry of potential
    - Wiśniowski Witold
  2. Public financing of research projects in Poland – its image and consequences?
    - Feldy Marzena
  3. Marketing activities in the area of micronization services
    - Pyśniak Weronika, Pysz Marzena, Sołtysik Barbara
  4. Crisis management procedures and tools based on qualitative research
    - Tworzydło Dariusz
  5. Cooperation of a university with business practice
    - Michalak Sylwia, Sojkin Bogdan
  6. Transmedia marketing and re-invention of public relations
    - Jakus Dalibor, Zubčić Krešimir
  7. The use of content marketing strategy tools in the Polish research institutes
    - Świeczak Witold
  8. Revievers list 2016
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Building a platform for scientific-research cooperation under circumstances of realized asymmetry of potential

- Wiśniowski Witold

Growing complexity of the environment arising both from the processes of globalization in world economy and from the development processes in Poland has become a strategic challenge for the Institute of Aviation. Significant disproportions of the potential of Poland, compared to Germany, United States, or China (especially in terms of the economic dimension and the adopted model for financing scientific research), as well as distant position of Polish universities on the scientific map of the world lead to the necessity to create a model for managing the Institute of Aviation based on internationalization of research and cooperation with leading scientific … Czytaj więcej »

Downloads: 100
Pobrano: 100

Public financing of research projects in Poland – its image and consequences?

- Feldy Marzena

Both the size of appropriation as well as their distribution have had a  profound impact on the shape and activities of the science sector. The creation of a fair system of distribution of public resources to research that will also facilitate the effective implementation of the pursued scientific policy goals represents a major challenge. The issue of the determination of the right proportions of individual distribution channels remains critical. Despite this task being the responsibility of the State, establishing cooperation in this respect with the scientific community is desirable. The implementation of solutions that raise the concerns of scientists leads … Czytaj więcej »

Downloads: 94
Pobrano: 94

Marketing activities in the area of micronization services

- Pyśniak Weronika, Pysz Marzena, Sołtysik Barbara

Barbara SołtysikUnder conditions of constantly growing competition, what is becoming a key problem is keeping the previously acquired clients. Their trust in the provider and regularly repeated purchases are an expression of the efficiency of marketing activities conducted by companies. What is becoming a measure of success is the satisfaction and loyalty of buyers. Companies spend a lot of money to attract clients and the competition keeps trying to take away their clients. A lost client means not just the loss of a future order – this is the loss of revenues equal to the value of all products which a … Czytaj więcej »

Downloads: 98
Pobrano: 98

Crisis management procedures and tools based on qualitative research

- Tworzydło Dariusz

Dariusz TworzydloSelected procedures and tools that are used in crisis situations will be presented in this article. This presentation will be based on the results of qualitative research as well as the analysis of entries in selected reference literature that discuss the issue of preparing for crises and crisis management. The article aims to show that limited but effective crisis management is possible when it arrives but a far better approach is preparing the organisation for the eventuality of a crisis situation in a manner that facilitates reaction. However, effectiveness should be examined in two aspects in this case, firstly, preventing … Czytaj więcej »

Downloads: 116
Pobrano: 116

Cooperation of a university with business practice

- Michalak Sylwia, Sojkin Bogdan

Bogdan SojkinSylwia MichalakThe article presents forms of cooperation and social benefits resulting from cooperation between universities and business practice. Basic kinds and directions of mutual relations arising from common areas of interest, possibilities, needs and conditions for the functioning of each side, have been presented. Solutions carried out by universities with the participation of business practice have been discussed. In case of business practice, potential areas of cooperation with schools and joint ventures in the area of R&D have been discussed.

Professor Bogdan Sojkin, University of Economics in Poznań, Poland – is professor of economics at the University of Economics in Poznań, Czytaj więcej »

Downloads: 84
Pobrano: 84

Transmedia marketing and re-invention of public relations

- Jakus Dalibor, Zubčić Krešimir

Many concepts have been developed to describe the convergence of media, public relations and storytelling formats in contemporary media systems. This article presents a theoretical reflection on “transmedia storytelling” from a perspective of integration narrative in the context of the re-invention of public relations. The rapid evolution of digital media technology and the emergence of transmedia storytelling present foresight professionals with a powerful new approach for communicating about the future. A transmedia story unfolds across multiple media platforms with each new text making a distinctive and valuable contribution to the whole. Between other, this article also outlines some of the … Czytaj więcej »

Downloads: 124
Pobrano: 124

The use of content marketing strategy tools in the Polish research institutes

- Świeczak Witold

Witold SwieczakIn the article were described issues associated with the use by scientific institutions content marketing strategy tools. This article shows the extent to which tools of modern marketing are used in the Internet communication by scientific institutions. Currently content marketing concept is accepted not only as a fashionable trend of modern marketing but above all, it is treated as an important tool to improve enough Internet message, to effectively interest to the users. A optimal selection and use content marketing tools it provides opportunities for enhancing efficiency in the reception (acceptance) of the generated message.

Witold Świeczak, M.Sc. Eng., Institute Czytaj więcej »

Downloads: 117
Pobrano: 117

Revievers list 2016

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  • Prof. Joanna Cygler,  Warsaw School of Economics, Poland
  • Prof. Zoran Krupka, University of Zagreb, Croatia
  • Prof. Janusz Olearnik, Wrocław University of Technology, Poland
  • Prof. Paulina Papastathopoulou, Athens University of Economics and Business, Greece
  • Prof. Grażyna Rosa, Szczecin University, Poland
  • Prof. Vatroslav Skare, University of Zagreb, Croatia
  • Prof. Alexandra Waluszewski,  Uppsala University, Sweden
  • Prof. Aneta Zelek, West Pomeranian Business School, Poland
Czytaj więcej »