no 4/2013

December 2013

  1. The role of science and technology parks in communication processes between research institutions and industry
    - Sobkowicz Paweł
  2. New technologies in public relations
    - Tworzydło Dariusz
  3. Polish academic institutions in social media
    - Chwiałkowska AGnieszka
  4. Implementation of analyses based on social media data for marketing purposes in academic and scientific organizations in practice – opportunities and limitations
    - Grabarczyk-Tokaj Magdalena
  5. Creative communication in public relations activities
    - Jakus Dalibor
  6. Customer Relationship Management in scientific and research institutions
    - Matulewicz Jaromir
  7. Revievers list 2013
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The role of science and technology parks in communication processes between research institutions and industry

- Sobkowicz Paweł

Among the ways to bridge the gap between the research communities and the industry, one of the best known are the Science and Technology Parks. The scope of the offered services, the scale of operations and their revenues vary considerably. The largest parks gather companies, whose revenues may reach billions of dollars. Achieving such success requires, from the park operators, much more than offering attractive prices for office space. Moreover, it requires well-coordinated activities, based on a long term vision, from the central governments. The paper presents an analysis of the factors determining the success or fiasco of science and … Czytaj więcej »

Downloads: 159
Pobrano: 159

New technologies in public relations

- Tworzydło Dariusz

The article includes an analysis and presentation of selected examples of communication tools, which are used in companies to create and maintain relationships with internal and external environment. The problems related with definition of public relations were also discussed. The article presents the advantage and negative consequences of the use of modern tools of PR, as well.

Dariusz Tworzydło, PhD., Exacto, Poland – is director of the managing board of the public relations agency Exacto and director of the managing board of the Institute for Development of Information Society. In the years 2008-2012 he was member of the Public Relations … Czytaj więcej »

Downloads: 311
Pobrano: 311

Polish academic institutions in social media

- Chwiałkowska AGnieszka

Social media are nowadays commonly used by universities to communicate, collaborate, share knowledge and build relationships with candidates, currently enrolled students, alumnus and other stakeholders. However, previous researches focus mainly on the use of social media for marketing purposes of companies. Very little attention is paid to a specific group of organizations i. e. universities. The objective of the research presented in the article is the identification of the existing trends of using social media as a communication tool between the university and its main stakeholders – the students. The research covered the activity of public universities (in Poland) on … Czytaj więcej »

Downloads: 247
Pobrano: 247

Implementation of analyses based on social media data for marketing purposes in academic and scientific organizations in practice – opportunities and limitations

- Grabarczyk-Tokaj Magdalena

The article is focused on the issue of practice use of analyses, based on data collected in social media, for institutions’ communication and marketing purposes. The subject is being discussed from the perspective of Digital Darwinism — situation, when development of technologies and new means of communication is significantly faster than growth in the knowledge and digital skills among organizations eager to implement those solutions. To diminish negative consequences of Digital Darwinism institutions can broaden their knowledge with analyses of data from cyber space to optimize operations, and make use of running dialog and cooperation with prosuments to face dynamic … Czytaj więcej »

Downloads: 178
Pobrano: 178

Creative communication in public relations activities

- Jakus Dalibor

This article discusses several approaches to new waves of public relations. Emphasis is given to the creative impulse since many public relations professionals are less familiar with it than other forms of communication. Five criteria are suggested for structuring creative communications: 1. learning how to be a good storyteller; 2. visual communication is the content that could increasingly build strong relationships with audiences; 3. the PR practitioner’s challenge is to evaluate what people are discussing and identify the recurring issues in their marketplace; 4. recognizing that local is new global; and 5. predicate that PR is constantly changing. People who … Czytaj więcej »

Downloads: 291
Pobrano: 291

Customer Relationship Management in scientific and research institutions

- Matulewicz Jaromir

Basing on the example of a scientific institute, this article shows:
– potential areas in which CRM philosophy, procedures and tools could be applied
– purpose of applying CRM
– outcomes to expect from CRM application
The article shows the Customer Relationship Management idea exclusively, along with areas of its use in scientific and research institutions and also a proposal to determine a group of clients for these institutions. The summary of the article consists of information regarding sources of knowledge about CRM philosophy and procedures (mainly bibliographical) and also about IT systems which support CRM.

Jaromir Matulewicz, M.Sc., Institute Czytaj więcej »

Downloads: 205
Pobrano: 205

Revievers list 2013

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  • Prof. Zoran Krupka, University of Zagreb, Croatia
  • Prof. Janusz Olearnik, Wrocław University of Technology, Poland
  • Prof. Paulina Papastathopoulou, Athens University of Economics and Business, Greece
  • Prof. Grażyna Rosa, Szczecin University, Poland
  • Prof. Vatroslav Skare, University of Zagreb, Croatia
  • Prof. Alexandra Waluszewski,  Uppsala University, Sweden
  • Prof. Aneta Zelek, West Pomeranian Business School, Poland
Czytaj więcej »