no 3/2021
  1. Image management with the use of virtual communication in crisis situations based on the example of the CD Projekt capital group
    - Pacierz M.
  2. Attitudes of young consumers on the security of their data collected by smart devices in the age of the internet of things
    - Kolny B.
  3. Changes in e-education brought by the covid-19 pandemic in Poland: behaviour and perceptions of young e-education service consumers and service providers
    - Ciupak J., Dąbrowska A.
  4. Comparing money and time donation: what do experiments tell us?
    - Tingting He
  5. Methodology for forecasting revenues from the sale of innovative products in the domestic tourism market
    - Shulhina Liudmyla
  6. Involvement of generation Z in the communication activities of clothing brands in social media — the case of Poland
    - Stachowiak-Krzyżan Magda

Image management with the use of virtual communication in crisis situations based on the example of the CD Projekt capital group

- Pacierz M.

Image management in crisis situations is one of the most important functions, not only for a company’s team responsible for marketing, but also for its executives and strategists. Given today’s ubiquity of the Internet, crises spread faster than just a few years ago, making it important to halt them effectively with the help of virtual communication. This article first considers the theoretical fundamentals in the field of image management, defining the concept of crisis, its sources and phases. Next, the empirical part presents a profile of the company under consideration, CD Projekt, examining selected examples of the crisis situations in … Czytaj więcej »

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Attitudes of young consumers on the security of their data collected by smart devices in the age of the internet of things

- Kolny B.

The popularity of smart devices that collect and share data on user behaviour grows every year, and the number of such devices in households is forecast to rise steadily. Therefore, the purpose of this paper is to present the attitudes of young consumers regarding the security of their data collected by smart devices, interconnected via the existing Internet infrastructure or other network technologies within the Internet of Things (IoT) systems. The paper was written based on both secondary and primary sources of information. Secondary sources were used to define the discussed issues related to the Internet of Things and the … Czytaj więcej »

Downloads: 37
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Changes in e-education brought by the covid-19 pandemic in Poland: behaviour and perceptions of young e-education service consumers and service providers

- Ciupak J., Dąbrowska A.

This study — carried out in May 2020, early on during the COVID-19 pandemic – examines the situation in the Polish e-education market, as perceived by secondary school and university students who consume e-education services and by the providers of such services. Firstly, to set the stage, in-depth interviews were carried out with eight owners of companies offering commercial e-education services. Next, an extensive online survey was carried out among secondary school and university students in the 2019–2020 school/academic year using the CAWI method on a sample of 803 respondents — with secondary school students (group I) accounting for 30% … Czytaj więcej »

Downloads: 39
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Comparing money and time donation: what do experiments tell us?

- Tingting He

Money donation and time donation, as charitable donations from individuals to organizations, are two forms of prosocial behavior that have been increasingly studied in recent years. Despite the vast amount of research about money and/or time donation, however, only limited work has been done on reviewing the research on these two forms of charitable donations as comparable or parallel entities. In this paper, we seek to help fill this gap by reviewing the existing research. We applied the backwards and forwards snowballing technique to arrive at a review sample of 39 experimental papers published in 2000–2020 that have compared money … Czytaj więcej »

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Methodology for forecasting revenues from the sale of innovative products in the domestic tourism market

- Shulhina Liudmyla

This article presents a methodology for forecasting the expected sales of innovative tourism products in the domestic market. The principles of the product life cycle concept and consumer behavior theory are taken as starting points for calculating the sales volumes of an innovative product as well as the rate of its penetration into the market. A method of measuring the level of consumer commitment to a travel agency and its offerings is posited, and the relationship between the structure of the target market and market activity in purchasing tourist products is demonstrated. Deep market segmentation is applied to take into … Czytaj więcej »

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Involvement of generation Z in the communication activities of clothing brands in social media — the case of Poland

- Stachowiak-Krzyżan Magda

Communication activities in social media have a direct impact on shaping consumer behavior, in particular among the youngest group of consumers — Generation Z. This paper analyzes young Polish consumers’ interactions with fast-fashion brands on social networking platforms, focusing on their motives for engaging with fashion brands’ communication activities on such social media platforms as Facebook, Instagram, Pinterest and YouTube. It presents the empirical findings of a quantitative, pencil-and-paper questionnaire survey carried out among a representative sample of 1000 high-school and university students (representatives of Generation Z) in Poznań, Poland, regarding their perceptions of the profiles of fast-fashion clothing brands … Czytaj więcej »

Downloads: 82
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