no 3/2019

September 2019

  1. Financial aspects of research and development policy in the European Union
    - Baruk Jerzy
  2. Reasons of polish young potential employees’ interest in a university as the employer VR perceiving its employees
    - Baruk Agnieszka Izabela
  3. Will the use of virtual reality lead to a revolution in marketing communication?
    - Szymczak Anna
  4. Innovative behavior of the Poznań agglomeration inhabitants in the transport services market
    - Michalak Szymon, Sojkin Bogdan

Financial aspects of research and development policy in the European Union

- Baruk Jerzy

In the article the author has attempted to realise the following goals:

1) identifying and critical assessment of the share of expenditure on research and development (R&D) in the gross domestic product (GDP) borne by business entities concentrated in four sectors (enterprises, government, higher education and private non-profit institutions) and jointly in all sectors. This meter is treated as an indirect measure of the level of managerial activity in shaping the research and development policy,

2) checking the thesis that R&D expenditure are changeable and differ in the particular Member States and does not give a clear positive picture of … Czytaj więcej »

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Reasons of polish young potential employees’ interest in a university as the employer VR perceiving its employees

- Baruk Agnieszka Izabela

The article has a theoretical-empirical character. Its main goal was to identify reasons of young potential employees’ interest in working at a university. To prepare the theoretical part, the method of cognitive-critical analysis of world literature on marketing, management and HRM was applied. The results of this analysis show an existing cognitive gap and a research gap in the scope of considerations about reasons of interest of the mentioned group of employees in a university as the employer. Striving for reducing both gaps some empirical researches were conducted using the questionnaire method to gather the primary data. which were analyzed … Czytaj więcej »

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Will the use of virtual reality lead to a revolution in marketing communication?

- Szymczak Anna

A contemporary consumer is a challenge for marketing specialists. The analysis of the conducted research shows that only a well-constructed marketing message, using new technologies will be a key element of effective marketing communication. There is a growing interest in the use of virtual and augmented reality on the market.
The aim of the work is to analyze the possibilities of using innovative tools, based on virtual and augmented reality in marketing communication. The source basis of the study is available literature on the subject, secondary sources, own analyzes and research and studies carried out by foreign research institutes.

The … Czytaj więcej »

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Innovative behavior of the Poznań agglomeration inhabitants in the transport services market

- Michalak Szymon, Sojkin Bogdan

The development of information and communication technologies, including in particular the modern development of mobile technologies, has an undeniable impact on people’s lives and, consequently, on consumers’ market behaviour. The growing popularity and capabilities of mobile devices, as well as the increasing availability of mobile Internet access, mean that in many markets companies are redefining their business models, in which the activities conducted via the Internet play an increasingly important role. This is particularly visible on the market of individual and public transport services, where thanks to mobile devices, as well as in consistency with trends in consumer market behaviours … Czytaj więcej »

Downloads: 13
Pobrano: 13