no 3/2018

September 2018

  1. Networking of research institutes in some European countries
    - Barcikowska Renata
  2. Research fields in the area of planning and implementation of internal and external public relations activities
    - Tworzydło Dariusz
  3. Using crowdsourcing for research projects
    - Lisek Katarzyna
  4. The reasons of lack of young potential employees’ interest in an university as an employer and their changes in 2016-2018 years
    - Baruk Agnieszka Izabela
  5. Knowledge and innovations as factors of organizational development – an integrated approach
    - Baruk Jerzy
  6. Typology of young potential employees depending on reasons of their aversion toward an university as an employer
    - Baruk Agnieszka Izabela, Goliszek Anna
  7. The use of mobile applications in the marketing communication process by airlines
    - Szymczak Anna

Networking of research institutes in some European countries

- Barcikowska Renata

Analysing the functioning of research-development units in some European countries, it is necessary to take into consideration legal-organizational conditions for their operation within the structures of science in a given country. In the recent years networking of research institutes has become an international trend and in Poland it has become a solution promoted by government administration. The article is an attempt to take a closer look at the activity of similar research organizations in Germany and France. The goal of this article is to present to the reader organizational solutions concerning research institutes in France and Germany. The research methods … Czytaj więcej »

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Research fields in the area of planning and implementation of internal and external public relations activities

- Tworzydło Dariusz

Dariusz TworzydloThe article constitutes a presentation of the areas of research which can be used in course of planning and implementation of public relations activities in a company. Also, those which can be regarded as crucial and necessary have been highlighted. Research described in the article concerns to a large extent building image and relations with the representatives of a company’s environment. In the publication areas of research conducted by means of various techniques, e.g. CATI, CAWI have been presented. The material also presents a method which is supposed to systematize research projects. It makes it possible to use comprehensive data … Czytaj więcej »

Downloads: 93
Pobrano: 93

Using crowdsourcing for research projects

- Lisek Katarzyna

The phenomenon of crowdsourcing – enabling the crowd to get involved in the activities of an organization by means of new media (Estelles – Arolas, Gonzales – Lordon – de – Guevara, 2012) – is drawing the attention of research teams. It is successfully used by the biggest scientific centres both in case of life sciences and humanities. The following article is supposed to compare various strategies of applying this phenomenon to the creation and dissemination of knowledge. 40 crowdsourcing projects were subject to exploratory observation. Their description was based on the desk research analysis of Internet websites, applications and … Czytaj więcej »

Downloads: 69
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The reasons of lack of young potential employees’ interest in an university as an employer and their changes in 2016-2018 years

- Baruk Agnieszka Izabela

agnieszka barukThe article is theoretical-empirical in character. In the theoretical part on the basis of the results of cognitive-critical analysis of literature on the subject the chosen aspects associated with the role of the university as an employer and with the way universities can efficiently attract young people as potential employees are discussed. Attention was paid also to the necessity to apply complex image-related activities and to visible negligence in this area. The results of this analysis point to the existence of a cognitive and research gap. It is because the previous theoretical deliberations and empirical analyses conducted with regard to … Czytaj więcej »

Downloads: 85
Pobrano: 85

Knowledge and innovations as factors of organizational development – an integrated approach

- Baruk Jerzy

Jerzy BarukContemporary organizations function in a stormy and competitive environment, that’s why they have to look for efficient methods for own development. One of such methods is the systemic creation of facilitating and radical innovations, as well as implementing them in particular functional areas. Efficient creation of innovations treated as an important factor for the development of organizations, is determined by access to appropriate resources of knowledge. In the publication the author proposes a new concept of managing organizations which are focused on development. The essence of this concept is covering innovation management and knowledge management with one management system. This … Czytaj więcej »

Downloads: 146
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Typology of young potential employees depending on reasons of their aversion toward an university as an employer

- Baruk Agnieszka Izabela, Goliszek Anna

The article is theoretical-empirical in character. For the preparation of the theoretical part the method of cognitive-critical analysis of literature on the subject from the area of marketing and management was used. On the basis of the results of this analysis it is possible to conclude that there is a cognitive and research gap with regard to the identification of the reasons for the lack of interest in the university as an employer. For the purpose of reducing these gaps, five research goals and a hypothesis were formulated. The hypothesis says that gender is a feature differentiating the reasons for … Czytaj więcej »

Downloads: 72
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The use of mobile applications in the marketing communication process by airlines

- Szymczak Anna

The airline industry constitutes a challenge for marketing specialists due to high dynamics of provision of information. Airlines strive to communicate more and more effectively with the passenger. The specific character of the branch also constitutes a challenge for mobile application developers, who update them more often than applications of companies from other branches.
The goal of this article will be discussing the processes of building relations, efficient communication with clients on the market of passenger airline services using mobile applications. Up till now this problem hasn’t been the subject of both literature studies and empirical research. Source materials for … Czytaj więcej »

Downloads: 105
Pobrano: 105