no 3/2016

September 2016

  1. Perception of the university as an employer among young potential employees
    - Baruk Agnieszka Izabela
  2. A platform for quality management in research institutes (part II)
    - Klembalska Agnieszka
  3. Business model in research-development activity
    - Koszałka Jerzy
  4. The role of knowledge in the processes of creating and implementing innovations
    - Baruk Jerzy
  5. Lead generation strategy as a multichannel mechanism of growth of a modern enterprise
    - Łukowski Wojciech, Świeczak Witold
  6. Research institutes in Poland – evaluation of their place and role in innovative politics in Poland.
    - Barcikowska Renata

Perception of the university as an employer among young potential employees

- Baruk Agnieszka Izabela

agnieszka barukThe article is theoretical-empirical in character. It presents issues associated with the external image of the university as an employer. In the theoretical part the views of various researchers presented in literature on the subject, concerning among others the employer’s image and its determinants, are analysed. It is emphasized that up till now the aspects of image (including aspects associated with the external image) in case of universities as one of key service providers serving an important function in the society haven’t been analysed too much. In the empirical part of the article based on the results of primary research … Czytaj więcej »

Downloads: 98
Pobrano: 98

A platform for quality management in research institutes (part II)

- Klembalska Agnieszka

Agnieszka KlembalskaIn the recent years there has been a particularly strong pressure on changing old structures and management models in research institutes. Contemporary research institutes are scientific units which are commercial in character – almost 80% of funds come from companies and contractual research activity and services. They are the basic sector of science aiming at cooperation with the economy, applied and innovative research. In order to maintain the current and start new cooperation it is necessary to pay particular attention to maintaining, improving and exposing high level of quality of conducted activity. Taking into consideration the necessity of carrying out … Czytaj więcej »

Downloads: 87
Pobrano: 87

Business model in research-development activity

- Koszałka Jerzy


The partners and allies of business practice in the processes of modernization of the economy are scientific-research institutions, such as scientific institutes, research-development units and universities. A market on which companies can look for the solutions they need and scientific-research institutions can look for inspiration, partners and capital is being formed. The market provides conditions for operation, development and implementation of developed solutions. Taking into consideration the complexity of market, technical, legal, financial, or intellectual property protection issues, research-development units are more and more frequently unable to function efficiently without a clear and unequivocal definition of goals, methods and conditions … Czytaj więcej »

Downloads: 381
Pobrano: 381

The role of knowledge in the processes of creating and implementing innovations

- Baruk Jerzy

Jerzy BarukThe dynamics of changes taking place in the environment of organizations encourages them to design and implement internal changes allowing to sustain the balance between the organizations and their environment. These changes concern the formulation of the main goal of an organization, process and structural solutions, management concept, relations with clients, a different look at resources, using knowledge as a source of innovation etc. One of the conditions for the functioning and development of contemporary organizations is systemic utilization of knowledge for solving the emerging problems, including the creation of innovations. Satisfying this condition requires using knowledge in management. The … Czytaj więcej »

Downloads: 101
Pobrano: 101

Lead generation strategy as a multichannel mechanism of growth of a modern enterprise

- Łukowski Wojciech, Świeczak Witold

Witold Swieczakwl-cz-bLead generation strategy describes the marketing process of involvement and capture of interest in a product or service which is aimed at developing sales plans and, as a consequence, soliciting new clients. Lead generation is becoming an increasingly popular demand-generating strategy, which – through its multichannelled dissemination of the generated message – gives it a much greater reach. Lead generation assists organisations in achieving a greater brand awareness, building relationships and attracting more potential clients to fill their sales pipeline. The primary purpose of this publication is identifying the possibilities that the implementation of lead generation strategies provides to modern … Czytaj więcej »

Downloads: 124
Pobrano: 124

Research institutes in Poland – evaluation of their place and role in innovative politics in Poland.

- Barcikowska Renata

Renata BarcikowskaIn the paper have been analyzed issues related to the reserach institutes in Poland in last decade. The problematic question is: What is the role and place of research institutes in Poland in innovative policy with particular regard to their usefulness in the implementation of the Knowledge Based Economy (KBE).

Renata Barcikowska, Ph.D., Railway Research Institute, Poland – is an Assistant Professor in the Centre for Coordination of Projects and International Cooperation of IK. In 2015 she received a Ph.D from Cardinal Stefan Wyszyński University in Warsaw in the area of political sciences. Her disertation was on Research Institutes in Czytaj więcej »

Downloads: 86
Pobrano: 86