no 3/2015

September 2015

  1. Recommending scientific organization by employees as the example of their prosumer activity
    - Baruk Agnieszka Izabela
  2. Exploring the value of social entrepreneurship seen as economic and social innovation driver in the private sector
    - Fotea Oana-Maria
  3. The role of personnel marketing in the process of building corporate social responsibility strategy of a scientific unit
    - Jarosławska-Sobór Sylwia
  4. Knowledge management in R&D centres, in the field of biomedicine, using contemporary information and communication technology and the methodology of continuous improvement
    - Depta Ryszard
  5. Role of a technology transfer platform in commercialization of research results
    - Walasik Marzena
  6. Innovation activity management in scientific and research and development organizations
    - Baruk Jerzy

Recommending scientific organization by employees as the example of their prosumer activity

- Baruk Agnieszka Izabela

agnieszka barukIn the article the problems related to recommending the employer by employees are presented. It is described as the example of employees’ prosumption activity. Transmitting their opinions about the organization as the employer they become the co-creators its image which is one of the key non-material marketing values. The article has theoretical-empirical character. In the theoretical part the essence of prosumption is presented. The special attention is paid to fact that in the literature this appearance is linked with consumption products not with personnel activity. In the empirical part the results of the field researches on recommending employer and its … Czytaj więcej »

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Exploring the value of social entrepreneurship seen as economic and social innovation driver in the private sector

- Fotea Oana-Maria


A review of online literature refers to an important number of relevant examples about Social Entrepreneurship. Basic papers shed new light on some ideas, taking into account the role of individual creativity and, among others, social networks, all put in the context of becoming an entrepreneur. The examples are associated with surviving the most important, critical first years, naturally both in urban and rural areas. Nowadays, creativity has a huge impact on start-ups in urban areas; it is a place where the environment is even more supportive and competitive. The rule does not apply in rural areas. It is … Czytaj więcej »

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The role of personnel marketing in the process of building corporate social responsibility strategy of a scientific unit

- Jarosławska-Sobór Sylwia


The goal of this article is to discuss the significance of human capital in the process of building the strategy of social responsibility and the role of personnel marketing in the process. Dynamically changing social environment has enforced a new way of looking at non-material resources. Organizations have understood that it is human capital and social competences that have a significant impact on the creation of an organization’s value, generating profits, as well as gaining competitive advantage in the 21st century. Personnel marketing is now a key element in the process of implementation of the CSR concept and building the … Czytaj więcej »

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Knowledge management in R&D centres, in the field of biomedicine, using contemporary information and communication technology and the methodology of continuous improvement

- Depta Ryszard


Some sophisticated medical applications, including advanced therapeutics with monoclonal antibodies, stem cells, and gene therapies are currently available in clinical trials. More revolutionary technologies are coming soon and will be marketed by the best technically advanced companies in the world. R&D companies with a much smaller indicator of technological progress and organizational efficiency, but with a great desire to become a major player in this industry, will also compete for a share of this market. However, in order to become a fixture in the changes initiated, both must constantly learn and be more innovative. In the current market situation, a … Czytaj więcej »

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Role of a technology transfer platform in commercialization of research results

- Walasik Marzena

Creating a technology platform facilitating the process of knowledge and technology transfer is one of the ways to strengthen the ties between the R&D sector and industry. Technology platform is a tool supporting marketing activities undertaken at research organisations, which enables effective implementation of research results. Concurrently, it also helps one to identify actual market needs and requirements as far as innovative technologies are concerned. Within the platform, innovative product and process technologies are promoted and effective technology transfer mechanisms and structures are established and assessed. Besides, the platform enables the analysis of potential innovation development directions rooted in the … Czytaj więcej »

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Innovation activity management in scientific and research and development organizations

- Baruk Jerzy

Jerzy BarukA new trend called “revolution of innovation” is clear visible in the development of the modern economy. Its benefits can be maximized through the rational approach to innovation activity management, knowledge management (treated as a source of innovation) and systemic connection between the science with industry and customers in the process of creating value. The content of the publication is thus the concept of systematic approach to innovation activity management, with special emphasis on the commercialization of innovation, and using of knowledge as a source of innovation. Three models of approach to management are proposed:
1) model of rational organization … Czytaj więcej »

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