no 3/2014

September 2014

  1. Putting science on the public agenda
    - Jezeršek Turnes Jadranka
  2. Relationship context of personnel marketing of scientific organizations
    - Baruk Agnieszka Izabela
  3. Latest trends and directions of development of crowdfunding
    - Pieniążek Joanna
  4. New social communication toward the relational capital creation
    - Jarosławska-Sobór Sylwia
  5. Universities in social media – Recipients’ expectations and the published contents
    - Chwiałkowska AGnieszka
  6. Marketing management of a non-public university
    - Mikosik Piotr

Putting science on the public agenda

- Jezeršek Turnes Jadranka

The link between science and society is inevitable and becoming ever more important. Science is a relevant media content, but it needs to provide an interesting story in an attractive field. The question arises of how to get to the story and how to capture the momentum so that the audience or non-experts will understand the advantages, change their behaviour, and create a positive attitude to science.

Being a communication expert, I explored the relationships between society, the media (journalists) and science (scientists). I examined different contexts that are typical of each group and what is the potential to make … Czytaj więcej »

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Relationship context of personnel marketing of scientific organizations

- Baruk Agnieszka Izabela

In the article the problems of relationship context of personnel marketing in scientific organizations were presented. The special attention was paid to feelings of contentment and satisfaction which causing is the main goal of the mentioned idea. The author wanted to realize two research aims (to define the dependences between the level of satisfaction and the level of contentment; to analyse the chosen determinants of the both categories) and to verify the research hypothesis that the level of satisfaction is the significant determinant of the level of contentment. On the base of the results of the field researches one can … Czytaj więcej »

Downloads: 252
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Latest trends and directions of development of crowdfunding

- Pieniążek Joanna

The article discusses the latest trends and directions of development of crowdfunding on selected examples of English-language websites.The scope of work includes topics such as aggregates of crowdfunding sites, local investing, franchise, pre-sales platforms, open source sites and leveraging the competitive advantages of e-commerce platforms which offer product crowdfunding.

This article aims to discuss the latest trends and directions of crowdfunding, assess their usefulness and the chances of popularising the ideas presented.

The article provides an overview of the literature on the subject and an analysis of the selected sites, comparison sites and crowdfunding search engines.

Joanna Pieniążek, MSc., Institute Czytaj więcej »

Downloads: 255
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New social communication toward the relational capital creation

- Jarosławska-Sobór Sylwia

Corporate social responsibility is an example of an approach to management that emphasizes the importance of organization’s influence exerted by the company on a number of diverse groups called stakeholders. CSR sets new functions for social communication. In this paper chosen examples of social activities communication of Polish mining companies has been addressed. The main risks for the use of contemporary forms of communication as well as possibilities which are the results of application of modern management model has been indicated.

Sylwia Jarosławska-Sobór, M.Sc., Central Mining Institute, Poland – spokeswoman for the Central Mining Institute, PhD student at the Institute Czytaj więcej »

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Universities in social media – Recipients’ expectations and the published contents

- Chwiałkowska AGnieszka

Research carried out by the author in 2013, which covered all 59 public universities listed by the Ministry of Science and Higher Education showed that Polish public universities are more and more eagerly resorting to social media as a channel for communication with the environment of students and they are currently active in social media and especially on Facebook, where 81% (48 units) have their official profiles. Also other research projects show that the activities of a university in social media influences the image of the university especially among students – according to them student candidates admit that the presence … Czytaj więcej »

Downloads: 215
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Marketing management of a non-public university

- Mikosik Piotr

2005 was the peak year for the university sector.Nearly 2 million students attended Polish universities, and the favourable trend has continued uninterrupted for 15 years.Such a high demand for knowledge also resulted in a strong growth in the number of universities.However, since 2006 the number of students has begun to fall, and taking into account the demographic data it should be assumed that this trend will continue in the years to come.

Research conducted for the Ministry of Science and Higher Education indicates that the methods of university management in Poland are outdated in comparison with global solutions.This is because … Czytaj więcej »

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