no 2/2021
  1. Users’ awareness of augmented reality technology in mobile applications
    - Skubis M.
  2. Packaging as a purchase determinanton the dietary supplement market in Poland
    - Ankiel Magdalena, Majewska Paulina, Urbaniak Maciej
  3. Developing students’ transversal competences through cultivation of health literacy competence
    - Borova Tetyana, Petrenko Viktoriia, Pyvovarov Vasyl, Ved Tetiana
  4. Evaluation of selected online image-building activities by Polish universities
    - Marzęda Agnieszka, Tworzydło Dariusz
  5. Twenty-first century male elegance amongst elegantly-dressing Polish males and self-declared “dandies”
    - Lesznik Dawid, Maciejewski Grzegorz
  6. Marketing, Start-ups and Innovation: A Framework for Understanding the Possibilities for Harnessing Technological Innovations in Tourism
    - Shonia Devi, Skoneczna Magdalena, Trzmielak Dariusz

Users’ awareness of augmented reality technology in mobile applications

- Skubis M.

Augmented reality (AR) is becoming an increasingly popular technology, used in many fields. Particular prospects for its development are inherent in the dissemination of AR-based applications on widely used mobile devices. To guide the emerging research in this field, the level of knowledge of AR technology among potential consumers needs to be identified. The aim of this study was to determine the level of awareness of AR in mobile applications among their potential users, attempting to determine whether it is possible to define the profile of a user characterized by a greater level of knowledge of AR. Statistical analysis of … Czytaj więcej »

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Packaging as a purchase determinanton the dietary supplement market in Poland

- Ankiel Magdalena, Majewska Paulina, Urbaniak Maciej

Unit packaging of dietary supplements – an inherent element of their manufacturing, without which they would be impossible to market — has numerous interlocking functions to fulfil, including the protective, transport, information, functional, ecological and marketing functions. The information function, however, is one of the priority functions of dietary supplement packaging. In the era of the continual development of online and selfservice stores (including pharmacies), such packaging has become one of the key sources of information about dietary supplements’ features and properties, while also serving as a brand image creator and a carrier of promotional information. This raises the questions … Czytaj więcej »

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Developing students’ transversal competences through cultivation of health literacy competence

- Borova Tetyana, Petrenko Viktoriia, Pyvovarov Vasyl, Ved Tetiana

The recognition that transversal competences are increasingly needed to face the challenges of the ever-changing world has given rise to work examining students’ development of transversal competences (TVCs) during their university time. This approach argues in favor of embedding transversal competences as well as health literacy competence and subject-based competences in curricula. The mini-study presented herein first posits a logical model for the integration of transversal competences in university curricula, supplemented with a qualimetric model comprising 6 factors associated with transversal competences. The resulting tools for transversal competence evaluation and self-assessment were next applied in a pilot questionnaire study of … Czytaj więcej »

Downloads: 84
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Evaluation of selected online image-building activities by Polish universities

- Marzęda Agnieszka, Tworzydło Dariusz

The purpose of this paper is to identify the online tools used by Polish universities and analyse to what extent these tools are used for image-related, communication, and marketing purposes. Based on our own analyses and desk research, we listed and then compared selected image-related activities carried out online by the higher education institutions rated as Poland’s top universities in the “Perspektywy Ranking”. We also extended our analysis to the universities rated as the world’s top universities, selected based on the Webometrics ranking, and identified a clear difference in trends. The online tools listed in this paper were evaluated in … Czytaj więcej »

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Twenty-first century male elegance amongst elegantly-dressing Polish males and self-declared “dandies”

- Lesznik Dawid, Maciejewski Grzegorz

Dandyism was a thriving philosophical and social movement amongst elegant men of the nineteenth century. The prevailing conviction in the literature on the subject is that the dandy trend began to gradually disappear in the twentieth century, whereas in the new millennium it essentially no longer exists, or at best exists only as a mere shadow of itself. Herein we report a questionnaire study of elegantly-dressing Polish males regarding their behaviour on the fashion market, seeking to gain an better image of this particular market segment and at the same time to identify the features of contemporary dandies and possible … Czytaj więcej »

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Marketing, Start-ups and Innovation: A Framework for Understanding the Possibilities for Harnessing Technological Innovations in Tourism

- Shonia Devi, Skoneczna Magdalena, Trzmielak Dariusz

The travel and tourism industry is one of the largest and fastest-growing sectors in the world. In the case of countries like Georgia, where tourism is a priority sector of the economy, innovation is crucial for a tourism-based development strategy — and this has become particularly important in the post-pandemic realities. This paper proposes a certain framework for understanding the possibilities for harnessing technological innovations in the travel industry (particularly apps and websites). It then considers the specific example of the country of Georgia, outlining the state’s measures meant to foster IT innovation in tourism and also certain moderate successes … Czytaj więcej »

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