no 2/2020
  1. Searching for and perception of information by consumers in the light of the sustainable consumption idea — on the example of food markets
    - Gazdecki Michał, Goryńska-Goldmann Elżbieta
  2. Consumers towards sustainable food consumption
    - Maciejewski Grzegorz
  3. Informative value of packaging as a determinant of food purchase
    - Ankiel Magdalena, Grzybowska-Brzezińska Mariola
  4. Diversification of customer shopping styles as a result of changes in the weekly work schedules of retail outlets
    - Cyrek Piotr
  5. Wearable technology in the perception of young consumers
    - Gregor Bogdan, Gwiaździński Emilian
  6. Customer loyalty on the insurance services market in Poland
    - Nowotarska-Romaniak Beata

Searching for and perception of information by consumers in the light of the sustainable consumption idea — on the example of food markets

- Gazdecki Michał, Goryńska-Goldmann Elżbieta

The aim of this paper is to present the sources of information about food, the cost of collecting the information and the perception of messages by consumers in the light of the sustainable food consumption idea. We used primary materials from a direct, personal survey which were later analyzed with the use of Berelson’s content analysis method. We found that a consumer shows low interest in sourcing the information about sustainable food consumption. The most credible, from the consumer’s point of view, information about food, consumption and the food market, comes from reports and scientific papers, as well as from … Czytaj więcej »

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Consumers towards sustainable food consumption

- Maciejewski Grzegorz

The progressive and unprecedented growth of the Earth’s population and the shrinking of the planet’s natural resources make it necessary to look at contemporary consumption from the point of sustainable development goals. The purpose of the paper is to characterise consumers’ attitude towards the idea of sustainable food consumption, which manifests itself in declared undertaking of sustainable behaviours both on the market and in households. The research employed the exploratory survey technique (direct survey) on a sample of 900 consumers from Poland and Slovakia. The most common declared sustainable behaviours include: avoiding overconsumption, monitoring healthy eating, as well as sorting … Czytaj więcej »

Downloads: 45
Pobrano: 45

Informative value of packaging as a determinant of food purchase

- Ankiel Magdalena, Grzybowska-Brzezińska Mariola

The purpose of the article is to present the concept of information value of food packaging, characterize determinants of information value and present the results of own research on the identification of key information on packaging affecting purchasing decisions of food consumers. Unit packaging constituting an inherent element of food products equipment should fulfill numerous, overlapping functions, which include: protection, transport andinformation — functional, as well as ecological and promotional. One of the priority functions of product packaging (not just food) is the informative function. It is assumed that the proper selection of information encoded on the packaging should inform … Czytaj więcej »

Downloads: 103
Pobrano: 103

Diversification of customer shopping styles as a result of changes in the weekly work schedules of retail outlets

- Cyrek Piotr

The article presents the results of three studies conducted by the author concerning the preferences of retail outlet customers with regard to the days of the week on which they most frequently purchase general food and non-food merchandise. This issue has become relevant within the context of the enactment of the Act of 10 January 2018 on limiting trade on Sundays, holidays and certain other days. Previous customer shopping styles as regards weekly shopping schedules must have changed. The aim of the article is to identify consumers’ habits and their changes concerning the weekly shopping schedules before and after the … Czytaj więcej »

Downloads: 34
Pobrano: 34

Wearable technology in the perception of young consumers

- Gregor Bogdan, Gwiaździński Emilian

The paper presents the issues of wearable technology, their role and use in the current economy. Ubiquitous digital transformation and universal access to broadband Internet are the foundation for the creation of interoperable ecosystems, where wearable technology is responsible for communication often in the relationship between machine to machine and machine to human. The authors researched the level of knowledge about these devices and the degree of their use. It turned out that despite the knowledge of worn devices and relatively positive attitudes, the degree of their use is low. The article is theoretical and empirical.

Bogdan Gregor, Prof., PhD, Czytaj więcej »

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Customer loyalty on the insurance services market in Poland

- Nowotarska-Romaniak Beata

Insurance companies are currently carrying out tasks related to building trust, image creation and giving distinctive features to intangible insurance services, which is associated with paying more attention to the packaging of the service than to the service itself. The packaging of the insurance service consists of people, the appearance of branches, the availability of insurance services and flexibility in customer service. For insurance companies, the knowledge of not only marketing practice, but also the knowledge about customer behaviours or factors affecting their loyalty is becoming important. The purpose of the article is to review the loyalty on the insurance … Czytaj więcej »

Downloads: 41
Pobrano: 41