no 2/2018

June 2018

  1. Changes of associations with the university as an employer – opinions of potential young Polish employees
    - Baruk Agnieszka Izabela, Goliszek Anna
  2. Associations with the university as an employer – opinions of women and men representing young potential employees
    - Baruk Agnieszka Izabela, Goliszek Anna
  3. Selected aspects of the innovation policy of enterprises operating in the Member States of the European Union
    - Baruk Jerzy
  4. Ethos of science and the approach to promotion in science
    - Feldy Marzena
  5. The problem of cooperation between science and business
    - Mikosik Piotr
  6. Integrated marketing communication – concepts, practice, new challenges
    - Pluta-Olearnik Mirosława

Changes of associations with the university as an employer – opinions of potential young Polish employees

- Baruk Agnieszka Izabela, Goliszek Anna

The article is a theoretical-empirical work in its character. It presents issues associated with the significance of associations with the university as an employer among employees representing the external labour market. In the theoretical part the method of cognitive-critical analysis of world literature on the subject from the area of image management, marketing and human resource management is used. What is emphasized on the basis of the results of the analysis is the key role of associations with the employer that the potential employees have in the process of building the image of an employer as an excellent workplace. It … Czytaj więcej »

Associations with the university as an employer – opinions of women and men representing young potential employees

- Baruk Agnieszka Izabela, Goliszek Anna

The article is empirical-theoretical in character. In its theoretical part on the basis of the results of a cognitive-critical analysis of world literature on the subject the significance of the associations of potential employees with the future employer is presented. Particular attention is paid to their major role with regard to the university as an employer, which should strive to shape its image among young participants of the external labour market based on building positive associations. Associations with such a characteristic employer as a university may be diversified depending on the demographic criteria. The fact that there is a shortage … Czytaj więcej »

Selected aspects of the innovation policy of enterprises operating in the Member States of the European Union

- Baruk Jerzy

In the era of innovation revolution it is justified to pursue rational policy of innovation on the level of country, region and company. Innovations have become a basic development factor for business entities, the growth of their competitiveness, improvement of their position on the market, growth of economic efficiency etc. The assumptions of such policy should be based on a precise diagnosis of the existing state in the area of innovative activity. This article tries to carry out such a diagnosis by looking for answers to the following questions:

  1. Did companies functioning in Member States of the European Union conduct
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Ethos of science and the approach to promotion in science

- Feldy Marzena

What counts the most in the world of science is the quality of research work. A scientist whose work is scientifically perfect can gain recognition and become an authority in his field. To achieve full success a researcher has to take efficient measures in the area of personal marketing. The goal of this activity is creating and maintaining the desired attitudes and/or behaviours towards a scientist and building a positive own scientific image. However, a scientist engaging in self-promotion may attract the odium of the academic community. That’s why what determines activity in this area is how a researcher perceives … Czytaj więcej »

The problem of cooperation between science and business

- Mikosik Piotr

The indicator of innovativeness of the Polish economy is among the lowest indicators in Europe. Research has shown that one of the reasons for this is low level of cooperation between science and business.
Problems of cooperation of the sector of science and the sector of companies result to a large extent from a big difference in the organizational culture of the two communities. What distinguishes the two communities from each other is the perception of business issues, form of communication, the approach to solving disputable issues, approach to temporal and financial limitations, or even the way of building interpersonal … Czytaj więcej »

Integrated marketing communication – concepts, practice, new challenges

- Pluta-Olearnik Mirosława

The issue of integrated marketing communication in contemporary research is clearly evolving along with the development of markets, their participants and technologies. The goals of this article are: first of all, showing the evolution of models of integrated marketing communication (IMC) in light of the current research, second thing is analysing the configuration of various IMC tools (that is, traditional and Internet tools) which constitute a level of operationalization of IMC models and the third thing formulating implications for managers in the area of company and brand activities. The article is based on secondary sources related to research (scientific magazines) … Czytaj więcej »