no 2/2016

June 2016

  1. Relational benefits and quality of relation – towards understanding of the ties between science and business
    - Grzegorczyk Małgorzata
  2. Technology Creates 21st Century Wealth – Processes, Problems, and Prognosis
    - Pletcher Gary, Williams Craig, Zehner II William Bradley
  3. Quality management platform in research institutes (part 1)
    - Klembalska Agnieszka
  4. Place of research and development activity in the development policy of enterprises
    - Baruk Jerzy
  5. Public relations – the tools for unilateral communication and dialogue on the Internet
    - Tworzydło Dariusz

Relational benefits and quality of relation – towards understanding of the ties between science and business

- Grzegorczyk Małgorzata

Malgorzata GrzegorczykThe goal of this article is to answer the question in what way relational marketing and in particular, the concept of relational benefits, as well as quality of relation may influence the transfer of knowledge and technologies from universities to business. Another goal is to highlight significant, future directions of research in this area. Integration of the theory of relational marketing and technology transfer may create a new framework for fuller understanding of the ties between science and business. Research in this area may contribute to the expansion and development of the theory of relational marketing, which until now was … Czytaj więcej »

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Technology Creates 21st Century Wealth – Processes, Problems, and Prognosis

- Pletcher Gary, Williams Craig, Zehner II William Bradley

zehnerbradleyCraig WilliamsGary PletcherScience and technology are the driving forces increasing the global standards of living. The technology – wealth relationship is complex and not well understood presently but recent macro data tends to support Robert Solow’s 1957 observation that societal, company, and individual wealth and increased standards of living is created by application of science and technology to socio-economic challenges.  In 1987, Robert Solow received the Nobel Prize in Economics, for his insight that “seven-eighths” of the world’s increase in world wealth is due to advances in science and technology.   The challenges and costs of of wealth creation are identified. This paper … Czytaj więcej »

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Quality management platform in research institutes (part 1)

- Klembalska Agnieszka

Agnieszka KlembalskaResearch institutes now have a chance to take the leading role in the system of commercialization of the effects of R&D works. To take advantage of this chance they have to strengthen their position on the market through, among others, reorganization of structures and focus on quality management. Multi-aspect approach to the issue of quality in the activity of research institutes based on the analysis of the group of stakeholders and products has led to the formation of the concept for the establishment of a quality management platform – an entity gathering 3 sections:
1) Section of Quality Management Systems,… Czytaj więcej »

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Place of research and development activity in the development policy of enterprises

- Baruk Jerzy

Jerzy BarukIn this article the author verifies the thesis that the popularity of investing in research and development activity (R&D)  in enterprises operating in the Member States of the European Union is variable and diverse. The basis of such verification is a statistical-comparative analysis of the results of the empirical researches on innovative trends in EU companies. The study was conducted in February 2015 by TNS Political & Social in 28 Member States of the European Union, Switzerland and the United States. Analysis of the popularity of investing in R&D in enterprises is carried out in  the following 3 dimensions: 1) … Czytaj więcej »

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Public relations – the tools for unilateral communication and dialogue on the Internet

- Tworzydło Dariusz

Dariusz TworzydloThe development of technology and IT tools have brought about an extraordinary acceleration of the public relations branch around the whole world.  We live in the times of revolution in communication, in which one year is whole eternity. Messages, the speed of their publication, the tools are changing. The sender and the recipient, who have become used to the dynamics of the message and the fact that it is and will be distributed without spatial and temporal limitations, are changing too. Netscape browser, wp.pl, the era of Wikipedia, Facebook, dynamically developing YouTube, or Nasza Klasa, Twitter and a whole range … Czytaj więcej »

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