no 2/2015

June 2015

  1. Style of management and chosen sentiments and attitudes among employees of scientific organizations
    - Baruk Agnieszka Izabela
  2. Selected indicators for evaluating the effectiveness of marketing communication
    - Olejniczak Aneta, Tomorad Darko
  3. The significance of a university for the development of local administration on the example of Polkowice, one of the richest communes in Poland
    - Walczak Jan
  4. How to effectively promote universities and research institutes in the network? Psychological mechanisms of e-marketing effectiveness.
    - Wolski Karol
  5. Visual identity and rebranding
    - Wrona Katarzyna

Style of management and chosen sentiments and attitudes among employees of scientific organizations

- Baruk Agnieszka Izabela

agnieszka barukThe article presents issues associated with the style of management applied in scientific organizations in the context of sentiments and attitudes of employees. Attention is drawn particularly to the relations between the style of management perceived by employees and the level of their perceived contentedness and the perceived level of satisfaction, as well as between the perceived style of management and attitude reflecting their readiness to recommend an organization as an employer. The application of the method of statistical analysis, namely, the analysis of correspondence allowed drawing the conclusion that there are statistically important relations between the variables. These relations … Czytaj więcej »

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Selected indicators for evaluating the effectiveness of marketing communication

- Olejniczak Aneta, Tomorad Darko

aneta olejniczak    ThDarko Tomorade issue of the evaluation of marketing activity in each institution most often refers to marketing communications and therefore promotional activities of the company. Whereas measuring the effectiveness of marketing communications results, we can use many tools-indicators, the use of which will track the progress and assess the effectiveness of our institution run by marketing communications. With a view to implementing effective marketing strategy we must be able to measure our success. In this article, has been made a review of selected indicators to evaluate the effectiveness of marketing communications. Cited indicators are commonly used. According to the authors, … Czytaj więcej »

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The significance of a university for the development of local administration on the example of Polkowice, one of the richest communes in Poland

- Walczak Jan

Jan_Walczak_1In this article the author discusses the image of a non-public university in the context of the imageof the local government which functions on the territory where the university is located. The author discusses the mutual influence of both entities and the resulting benefits. In order to illustrate the subject the example has been taken of one of the richest and best-developing local governments in Poland – the Community of Polkowice – which in 2002 decided to establish its own university together with the District (poviat) of Polkowice. The university is financed to a large extent, which is probably an … Czytaj więcej »

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How to effectively promote universities and research institutes in the network? Psychological mechanisms of e-marketing effectiveness.

- Wolski Karol

karol wolskiUniversities and research institutes more and more often resort to promotion tools up till now used mainly in business. Omnipresent market competition has reached also the area of science, where more and more often the fight for students and money for scientific research takes place. Competition among science institutions is additionally stimulated by demographic factors – the gradual aging of the European society. As data from the Central Statistical Office show, the number of peopled aged 19-24 in Poland will drop from 2,817,000 in 2015 to 2,135,000 in 2025. The reduction of the number of young people will substantially boost … Czytaj więcej »

Downloads: 188
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Visual identity and rebranding

- Wrona Katarzyna

Wrona KatarzynaThe goal of this article is to highlight the essence of visual identification and rebranding, as well as to discuss elements of corporate identity, which are subject to revitalization in the process of refreshing the image of a brand. In the first part the article the analysis of the term visual identification is conducted. In the analysis special attention is drawn to the role of visual identification in creating a coherent identity of an organization. In the subsequent chapters further components of corporate identity are presented in detail – starting with logotype, through business forms, advertisements, accompanying materials and Internet … Czytaj więcej »

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