no 2/2013

June 2013

  1. Measurement of social media Web 1.0 and Web 2.0.
    - Gregor Bogdan, Kubiak Tomasz
  2. The first steps in the commercialization of a research project – the example of Neiberia.com
    - Ambroszkiewicz Anna, Ambroszkiewicz Stanisław, Bartyna Waldemar, Faderewski Marek
  3. Development of co-operation between a research institute and enterprises in the context of marketing communication
    - Niemczyk Aleksander
  4. System for the dissemination of innovative technological solutions at an R&D institute
    - Walasik Marzena
  5. Measurement of activity in social media – a challenge for contemporary marketing research
    - Płuciennik Joanna
  6. Social Media Marketing – why businesses need to use it and how
    - Agbaimoni Ola

Measurement of social media Web 1.0 and Web 2.0.

- Gregor Bogdan, Kubiak Tomasz

Nowadays social media gather millions of users and virtual communities have become the core of the Internet. Thanks to various forms of communications (both the standard and more invasive ones) the function of social media undergoes changes. What initially was meant to make new virtual friends, now more and more often is implemented in enterprises’ activities, thus opening new opportunities to build a dialogue with buyers, to strengthen a positive image of science and to boost sales. The key to conduct effective actions in the social media are the measurements of what is happening in them. The application of these … Czytaj więcej »

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The first steps in the commercialization of a research project – the example of Neiberia.com

- Ambroszkiewicz Anna, Ambroszkiewicz Stanisław, Bartyna Waldemar, Faderewski Marek

Neiberia.com is a prototype business and social networking website created for the project: “New information technologies for electronic economy and information society based on the SOA paradigm” under the Operational Programme Innovative Economy. The idea of the portal is based on local communities, both focused on private users as well as small and medium-sized enterprises (SMEs) and electronic markets, where they both meet and may interact. After completion of the project in January 2013, the team faced a completely new task of commercialization of its results. The first stage of project promotion was participation in competitions for business idea, conferences … Czytaj więcej »

Downloads: 152
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Development of co-operation between a research institute and enterprises in the context of marketing communication

- Niemczyk Aleksander

Aim of the article is presentation of results of recent research on the effectiveness of practical solutions used in marketing communication of the Institute of Logistics and Warehousing, leading to development of cooperation with enterprises. Thanks to the management, the appropriate information reaches definite groups of clients through multiple channels. E-marketing of scientific and research organizations is carried out mainly through web sites, web portals, social media. The analytical and research instruments in the marketing of scientific and research organisations used for measuring the effectiveness and efficacy of marketing communication include: Google Analytics, Seo Stat, Salesmanago, Advertising Value Equivalency and … Czytaj więcej »

Downloads: 236
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System for the dissemination of innovative technological solutions at an R&D institute

- Walasik Marzena

The changes in the global market and the emphasis on the commercialization of R&D results, boost competitiveness and decide on the necessity to implement a marketing approach towards the organization and management of the business activity, including that of research institutions, which being treated as a unique kind of enterprises, make the results of their research commercially available. An important factor supporting effective commercialisation of research results is a proper preparation and execution of promotion activities, which based on the rules of marketing, increase the likelihood of success of implementation of innovative solutions on the market. The dissemination activities comprise … Czytaj więcej »

Downloads: 193
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Measurement of activity in social media – a challenge for contemporary marketing research

- Płuciennik Joanna

Popularity of social media among Internet users resulted in popularity of this medium among companies looking for contact with the participants of the community. Social media became as well a marketing research area of interest. Challenges social media researchers are facing, such as a combination of quantitative and qualitative aspects, and the problem of complexity and the selection of indicators, demonstrate the need to systematize the knowledge in this area.

Joanna Płuciennik, M.Sc., University of Łódź, Poland – is a graduate of Marketing and Philosophy at the University of Łódź. She is currently working towards her PhD degree. She deals … Czytaj więcej »

Downloads: 204
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Social Media Marketing – why businesses need to use it and how

- Agbaimoni Ola

The goal of this article is to show how and why it is important for businesses to not only understand social media marketing, but to also include it as an integral part of their marketing strategies. In this article will be set out some basic strategies for how to be successful in social media marketing and conclude with a more in-depth look at Facebook.

Ola Agbaimoni, M.Sc., Socialable, UK – was a Partner in Socialable Ltd. in London, UK, a social media company managing social media engagement for businesses. Ola’s background is in project management, regeneration, inward investment and … Czytaj więcej »

Downloads: 312
Pobrano: 312