no 1/2020
  1. Job expectations and satisfaction among scientists
    - Bojko Marta, Feldy Marzena
  2. Determinants of building image and reputation of university towards its stakeholders
    - Gołata Krzysztof, Sojkin Bogdan
  3. The use of social media by technology transfer offices in marketing communications
    - Milczarek Sławomir
  4. Evaluation of on-line marketing communication of scientific units in the context of its cooperation with companies from the Lodz region
    - Grębosz-Krawczyk Magdalena, Milczarek Sławomir
  5. Material work environment and work comfort in the opinions of university employees
    - Syper-Jędrzejak Marzena
  6. Methods of Measuring the Effects of Public Relations Activities Applied by PR Specialists in Their Professional Work
    - Szuba Przemysław, Tworzydło Dariusz

Job expectations and satisfaction among scientists

- Bojko Marta, Feldy Marzena

The decreasing supply of qualified people ready to take up employment, observed for several years on the labour
market, results in the strengthening of the employee’s position. The consequences of this process affect not only the
companies but also scientific institutions. The employee’s market, which is shaped as a result of the following
changes, forces employers to focus increasingly on activities aimed at attracting and retaining individuals who
constitute their human capital. The aim of our article is to diagnose satisfaction levels of various job facets and
differences in attachment to the workplace in groups of scientists with varied job … Czytaj więcej »

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Determinants of building image and reputation of university towards its stakeholders

- Gołata Krzysztof, Sojkin Bogdan

The aim of the article is describinig the role and place of image and reputation in a university and research institution in the process of competing on the education market. The article presents current views on the scope of these concepts as well as the mutual relations between the image and reputation in business entities. The fundamental importance of university relations with internal and external stakeholders in shaping both image and reputation was pointed out. The second part presents a set of image and reputation determinants in the case of a university. In addition, the role and place of the … Czytaj więcej »

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The use of social media by technology transfer offices in marketing communications

- Milczarek Sławomir

The article presents the issue of marketing communication conducted through social media by CTT, affiliated to The
Polish Association of Centers for Technology Transfer (PACTT). The objective of this publication is to assess CTT’s use of currently popular social networking sites in the context of communication with Generation Y, i.e. the generation of successors and managers in Polish enterprises. The study was conducted in August 2019 using data collected through critical analysis of secondary sources in the form of websites and social media profiles of all 64 CTTs included in PACTT. The research confirmed that the entities established to find … Czytaj więcej »

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Evaluation of on-line marketing communication of scientific units in the context of its cooperation with companies from the Lodz region

- Grębosz-Krawczyk Magdalena, Milczarek Sławomir

Marketing communication of scientific units has gained a lot of importance at the time of the emergence and
development of the hypermedia environment, in particular the Web 2.0 era. The objective of this article is to assess
the degree of use of the website by scientific units in the context of potential cooperation with companies. The article
presents the results of research conducted in the period 09.2017–03.2018 using the method of critical analysis of
secondary sources in the form of websites of all parameterized scientific units located in the Lodz region. Research of
the content of websites of scientific units … Czytaj więcej »

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Material work environment and work comfort in the opinions of university employees

- Syper-Jędrzejak Marzena

This paper describes factors of material environment that are particularly important for employees comfort on the
example of a selected University. The main goal of the presented research was to identify factors of work comfort
related to material and social-living conditions of work and their assessment based on the opinion of employees in
a selected institution. A two-stage study conducted in 2016–2018 among 440 university employees made it possible
to identify factors relevant to the comfort of work, mainly related to material conditions. Based on the opinions
of university employees (questionnaires and interviews), problem areas were identified in the scope … Czytaj więcej »

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Methods of Measuring the Effects of Public Relations Activities Applied by PR Specialists in Their Professional Work

- Szuba Przemysław, Tworzydło Dariusz

The purpose of the article is to identify the ways in which Polish PR specialists measured the effects of their own
activities in the last year and to analyze the universality of application of specific solutions. A comparative analysis
was also conducted based on available research on the tools used by PR consultants. The research was conducted
by means of an auditorium questionnaire during the Congress of Public Relations Professionals in 2019. The research sample was comprised of representatives of various organizations operating on the Polish market, 253 respondents in total. Analyses have shown that the use of broadly understood … Czytaj więcej »

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