no 1/2018

March 2018

  1. Organizational network management – new quality in strategic management of research-development units
    - Bilecka Joanna
  2. Visual communication in Public Relations campaigns
    - Jakus Dalibor
  3. Formation of relations and their values for the stakeholders by the research-scientific institution
    - Michalak Sylwia, Sojkin Bogdan
  4. Mobile marketing in the process of building value for generation Y on the tourist market
    - Spyra Zbigniew, Witczak Olgierd
  5. Fourth industrial revolution and managers’ cognitive competences
    - Białoń Lidia, Werner Konrad

Organizational network management – new quality in strategic management of research-development units

- Bilecka Joanna


Market organizations apply multi-channel communication with clients, analyse and use signals from the clients and their knowledge of their ecosystem to support the development of products and services. Leading companies manage relations with employees in a similar way. This is particularly beneficial in organizations employing knowledge-workers. Employees, carrying out their tasks, as a result of interaction with clients and internal limitations, along with formal organizational structure spontaneously create a “fast reaction” network. Thanks to the analysis of the network of internal relations and visualization of data in online platforms organizations can investigate the methods of work and cooperation of teams … Czytaj więcej »

Downloads: 47
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Visual communication in Public Relations campaigns

- Jakus Dalibor


This paper identifying the key components of effective campaigns inside PR and marketing landscape by describing the evidence for the power of visual communication.
Visual communication has many advantages and arguably the most important on is the ability to process information faster. It’s essential for connecting with audiences today, therefor PR campaigns strategy has to be elegant and well executed to capture and keep viewers’ attention or communicate quality and capability by using technologies to craft successful modern PR language. The fact that we live in a visual society and social media and mobile communication boost all types of visuals … Czytaj więcej »

Downloads: 40
Pobrano: 40

Formation of relations and their values for the stakeholders by the research-scientific institution

- Michalak Sylwia, Sojkin Bogdan

Bogdan SojkinSylwia MichalakThe article presents issues associated with forming the relations of a scientific-research institution with the stakeholders and creating the added value of these relations. The basic groups of stakeholders and forms of cooperation with a scientific-research institution and their practical solutions are presented. The discussion concerning these issues is illustrated with the example of a training project carried out with funds from the National Centre for Research and Development (NCBiR).

Professor Bogdan Sojkin, University of Economics in Poznań, Poland – is professor of economics at the University of Economics in Poznań, Head of the Chair of Product Marketing at the Czytaj więcej »

Downloads: 37
Pobrano: 37

Mobile marketing in the process of building value for generation Y on the tourist market

- Spyra Zbigniew, Witczak Olgierd


In 2017 the youngest consumers qualifying for the Y/millennials generation in Poland (people born between 1984 and 1997) will be 20 years old. InPoland it is a group of about 9 million people who are in the stage of life cycle characterized by high dynamics of growth of product and service consumption. Information and communication technologies (ICT) play a key role in the life of Y-generation. They influence the decision-making process and formation of the purchasing process on the market. An area using ICT technologies is the continuously growing set of instruments of mobile marketing, in particular in the area … Czytaj więcej »

Downloads: 40
Pobrano: 40

Fourth industrial revolution and managers’ cognitive competences

- Białoń Lidia, Werner Konrad

The purpose of this article is defining the cognitive competences (cognitive, character-related and social), which in our opinion managers should have under conditions of the fourth industrial revolution (economy 4.0). We pay particular attention to the function of innovation marketer, that is, a specialist whose role is acting as an agent between the sphere of business and the sphere of science (research and development). This relation conditioning the innovativeness of companies to a large extent determines the success of the economy 4.0 project.

Professor Lidia Białoń, Warsaw Management University, Poland – The head of the Department of Marketing and Entrepreneurship Czytaj więcej »

Downloads: 44
Pobrano: 44