no 1/2017

March 2017

  1. HR Excellence in Research as an attribute of scientific institutions’ competitiveness
    - Jarosławska-Sobór Sylwia
  2. Traineeships industrial and professional practice as effective mechanism of marketing of the scientific and research institute
    - Szafran Krzysztof
  3. The cooperation between universities as a way to build strong business and scientific units
    - Peszko Kamila
  4. Lecturers as an element of higher education marketing
    - Pluta-Olearnik Mirosława
  5. Outer image of university in the role of employer as the base of segmentation of young potential employees
    - Baruk Agnieszka Izabela, Goliszek Anna
  6. Marketing communication of airports as a factor determining the choice of airport by polish and foreign passengers
    - Spyra Zbigniew, Witczak Olgierd

HR Excellence in Research as an attribute of scientific institutions’ competitiveness

- Jarosławska-Sobór Sylwia


What plays a major role in the process of building the competitiveness of an organization is not just the ability to adapt to the changing conditions in the environment, but also acquiring characteristics distinguishing it, which make it possible to keep, or improve its position on the market. What may be such a handicap for a scientific unit is the HR Excellence in Research (HRE) logo, which is awarded by the European Commission under the strategy “Human Resources Strategy for Researchers” (HRS4R). It is awarded to scientific institutions, which implement the rules of the „European Charter for Researchers” and the … Czytaj więcej »

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Traineeships industrial and professional practice as effective mechanism of marketing of the scientific and research institute

- Szafran Krzysztof

The following paper presents executed at the Institute of Aviation in Warsaw student internship program and a program of industrial internships for young researchers technical universities of the country and from abroad. Many years of experience staff and a modern database of certified, modern laboratories can convey knowledge, the level of which is highly esteemed in the world. Conducted new projects and specialized training organizations in the design and maintenance of the Institute of Aviation enable trainees to familiarize themselves with modern technologies in the wider area around the aviation. The author presented the work program proposed the possibility of … Czytaj więcej »

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The cooperation between universities as a way to build strong business and scientific units

- Peszko Kamila


More and more frequently in the literature you can meet the described cooperation between the university and the business environment. These projects relate both to joint research, raising funds in the framework of EU grants, practices, internships for students, graduates and employees of the university, preparation of expert reports, prototypes, diagnoses, matching the educational offer to the needs of the local market, etc. However considerably less can meet with the co-operation among universities but also in this area can be indicated numerous opportunities for joint action. Polish universities are increasingly willing to look for a partner in foreign universities to … Czytaj więcej »

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Lecturers as an element of higher education marketing

- Pluta-Olearnik Mirosława


The goal of this article is to identify the scope and results of already conducted research on the perception of lecturers from the internal and external perspective of Polish universities , as well as to assess the utilization of these resources in light of the marketing knowledge of a service organization. Research methods used for the purpose of this article include: the analysis of Polish and foreign periodicals from the area of university management and marketing, diagnosis of the utilization of lecturers as a special marketing asset of a university and formulating conditions for efficient marketing management of university employees … Czytaj więcej »

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Outer image of university in the role of employer as the base of segmentation of young potential employees

- Baruk Agnieszka Izabela, Goliszek Anna


In the article problems of outer image of university as employer are presented. In the theoretical part the gap of knowledge in this scope is identified. It must be underlined that employer image is analysed relatively more seldom than product image or offeror image. It is presented rather in the case of enterprises not in the case of universities. The lack of publications and researches is especially visible in the relation to the perceiving of university in the role of employer by participants of outer labour market. That’s why in the empirical part of this article prepared on the base … Czytaj więcej »

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Marketing communication of airports as a factor determining the choice of airport by polish and foreign passengers

- Spyra Zbigniew, Witczak Olgierd


In the contemporary economy an important aspect of functioning of every organization is the efficiency of conducted communication activities. They play a key role in the process of creating the desired image of an organization, which influences the purchasing decisions of consumers, including the choice of airport by passengers. The factors determining positive and negative opinions of passengers about airports should be a plane for the search for unique values (benefits) for particular airports, which will allow to distinguish the offer of an airport on an ever more competitive transport market. The article presents factors which influence the formation of … Czytaj więcej »

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