Articles

Customer Relationship Management in scientific and research institutions -
Revievers list 2013
The role of higher education institutions in shaping the intellectual capital in light of marketing innovation -
Marketing based on knowledge as a basis for strategy of research institution – on the example of the Packaging Research Institute - , , ,
Outer personal marketing as the element of the holistic orientation of organization -
Marketing of knowledge based services -
Marketing automation processes as a way to improve contemporary marketing of a company -
Marketing communications in industrial B2b markets enhancing the value of the corporate brand relying on common added values -
Multi-Level Marketing as a business model - ,
Measurement of social media Web 1.0 and Web 2.0. - ,
The first steps in the commercialization of a research project – the example of Neiberia.com - , , ,
Development of co-operation between a research institute and enterprises in the context of marketing communication -
System for the dissemination of innovative technological solutions at an R&D institute -
Measurement of activity in social media – a challenge for contemporary marketing research -
Social Media Marketing – why businesses need to use it and how -
Research and services provision on the world research market -
The influence of economic crisis on directions of estructuring of marketing in research institutes -
Marketing of research institutes in view of current organizational and legal regulations - ,
Effective time management – selected issues -
Social media as an effective tool for creating and building an employer brand -
Blogs in cultural institutions -
The information determinants in marketing of a research and scientific institution -
Science, technology and business – market or interactive coordination -
Innovation as the object of market exchange - , ,
Employer branding in the background of relationship marketing conceptions -
Neuromarketing – its role in building of brand, introduction of products innovation, and advertising messages -
Digital Repository of Research Institutes – RCIN -
How to cooperate efficiently with the media in situation of crisis – case study -