Articles

Revievers list 2016
Perception of the university as an employer among young potential employees -
A platform for quality management in research institutes (part II) -
Business model in research-development activity -
Lead generation strategy as a multichannel mechanism of growth of a modern enterprise - ,
The role of knowledge in the processes of creating and implementing innovations -
Research institutes in Poland – evaluation of their place and role in innovative politics in Poland. -
Reputation Management for Scientific Organisations – Framework Development and Exemplification - ,
Internet website as a tool of communication in scientific institutions -
Relational benefits and quality of relation – towards understanding of the ties between science and business -
Technology Creates 21st Century Wealth – Processes, Problems, and Prognosis - , ,
Place of research and development activity in the development policy of enterprises -
Quality management platform in research institutes (part 1) -
Public relations – the tools for unilateral communication and dialogue on the Internet -
The role of research staff in marketing communication at the Institute of Logistics and Warehousing -
Marketing strategies and tactics in a period of recession -
The role of university marketing in shaping innovation awareness - ,
Brand alliance. Building block for scientific organisations´ marketing strategy -
Work perceiving by employees and its consequences -
Building scientific institution’s brand with online instruments - ,
The internationalisation of marketing in the education and research sector -
Marketing innovations as a source of competitive advantage of the universities - ,
Challenges facing the marketing of scientific and research institutes -
Creating marketing strategies for higher education institutions -
Science and business cooperation. Barriers in Poland within the context of selected European and North American countries -
Inbound marketing in research institutions -
Revievers list 2015
Recommending scientific organization by employees as the example of their prosumer activity -
Exploring the value of social entrepreneurship seen as economic and social innovation driver in the private sector -
The role of personnel marketing in the process of building corporate social responsibility strategy of a scientific unit -
Knowledge management in R&D centres, in the field of biomedicine, using contemporary information and communication technology and the methodology of continuous improvement -
Role of a technology transfer platform in commercialization of research results -
Innovation activity management in scientific and research and development organizations -
Success factors in the processes of commercialization of knowledge – relational and communicational aspect -
Style of management and chosen sentiments and attitudes among employees of scientific organizations -
Selected indicators for evaluating the effectiveness of marketing communication - ,
The significance of a university for the development of local administration on the example of Polkowice, one of the richest communes in Poland -
How to effectively promote universities and research institutes in the network? Psychological mechanisms of e-marketing effectiveness. -
Visual identity and rebranding -
The position of marketing in a contemporary organization – character of changes -