Articles

Organizational network management – new quality in strategic management of research-development units -
Visual communication in Public Relations campaigns -
Formation of relations and their values for the stakeholders by the research-scientific institution - ,
Mobile marketing in the process of building value for generation Y on the tourist market - ,
Fourth industrial revolution and managers’ cognitive competences - ,
Assessing a moderating effect and the global fit of a PLS model on online trading -
Importance of Country-of-Origin on Different Product Categories Purchase Decision - ,
Strategic aspects of innovation management -
Do we need social reports? New challenge for corporate social responsibility -
Polish university as an (un)attractive potential employer -
Development of virtual reality technology in the aspect of educational applications -
Environmental aspects as an area of CSR and building the image of retailers’ private labels -
The impact of modern technology on changing marketing actions in organisations. Marketing 4.0 -
The impact of the Internet of Things on value added to Marketing 4.0 -
External image of a university playing the role of an employer and the gender of potential young employees - ,
Marketing aspects of consolidation of higher education institutions -
Marketing determinants of the choice of field of studies - , ,
Model of cooperation between science and industry (S2B –Science to Business) in the area of improving the conditions of work – experiences of the Central Institute for Labour Protection – National Research Institute -
Successful Technology Commercialization – Yes or No? Improving the Odds. The Quick Look Methodology and Process - ,
Innovation in social-economic development in Poland. Research institutes as entities and contractors of innovative activities in Poland -
Cloud Computing Application for Romanian SMEs - , ,
The role of knowledge management in mobile marketing -
Possibilities and limitations of using the customer experience management concept by universities -
Innovative enterprises operating in the Member States of the European Union -
Social media as a source of market information -
Factors determining effective cooperation of companies with scientific-research units -
The image of a research institution as an important element in shaping the level of competitiveness of the organisation -
HR Excellence in Research as an attribute of scientific institutions’ competitiveness -
Traineeships industrial and professional practice as effective mechanism of marketing of the scientific and research institute -
The cooperation between universities as a way to build strong business and scientific units -
Lecturers as an element of higher education marketing -
Outer image of university in the role of employer as the base of segmentation of young potential employees - ,
Marketing communication of airports as a factor determining the choice of airport by polish and foreign passengers - ,
Building a platform for scientific-research cooperation under circumstances of realized asymmetry of potential -
Public financing of research projects in Poland – its image and consequences? -
Marketing activities in the area of micronization services - , ,
Crisis management procedures and tools based on qualitative research -
Cooperation of a university with business practice - ,
Transmedia marketing and re-invention of public relations - ,
The use of content marketing strategy tools in the Polish research institutes -