Articles

A concept of student relationship management in higher education -
A platform for quality management in research institutes (part II) -
A university’s brand in the contemporary world -
Advertising – psychological aspects of the influence of marketing tricks -
Analytical and critical thinking skills in public relations - ,
Blogs in cultural institutions -
Brand alliance. Building block for scientific organisations´ marketing strategy -
Building a platform for scientific-research cooperation under circumstances of realized asymmetry of potential -
Building an image of a higher education institution as an instrument of mega marketing -
Building scientific institution’s brand with online instruments - ,
Building visual identity of scientific and research units and the role of visualization in cooperation with business -
Business model in research-development activity -
Challenges facing the marketing of scientific and research institutes -
Cloud Computing Application for Romanian SMEs - , ,
Commercialization of technology – efficient sales of patents, licenses and results of research - ,
Communication in times of crisis as an element of building an efficient brand -
Concept for perfecting the marketing of new technologies at Gdansk University of Technology - ,
Content marketing as an important element of marketing strategy of scientific institutions -
Cooperation of a university with business practice - ,
Cooperation of scientific centres and companies on implementation of research results -
Cooperation of universities as an element of support for innovation in regions - ,
Creating marketing strategies for higher education institutions -
Creative communication in public relations activities -
Crisis management procedures and tools based on qualitative research -
Crisis management via social media -
Crowdfunding and new trends in consumer behaviour -
Cultural context in marketing communication on international market -
Customer Relationship Management in scientific and research institutions -
Determinant factors of the marketing activity of scientific and research institutions -
Determinants in the marketing of a research and scientific institution - ,
Development of co-operation between a research institute and enterprises in the context of marketing communication -
Digital Repository of Research Institutes – RCIN -
E-marketing of research and scientific institutions – psychological aspect -
Educational fairs as a form of promotion of higher education institutions -
Effective time management – selected issues -
Employer branding in the background of relationship marketing conceptions -
Event marketing as one of the forms of marketing innovation in scientific and research institutions -
Exploring the value of social entrepreneurship seen as economic and social innovation driver in the private sector -
External image of a university playing the role of an employer and the gender of potential young employees - ,
Factors determining effective cooperation of companies with scientific-research units -