Articles

Searching for and perception of information by consumers in the light of the sustainable consumption idea — on the example of food markets - ,
Consumers towards sustainable food consumption -
Informative value of packaging as a determinant of food purchase - ,
Diversification of customer shopping styles as a result of changes in the weekly work schedules of retail outlets -
Wearable technology in the perception of young consumers - ,
Customer loyalty on the insurance services market in Poland -
Job expectations and satisfaction among scientists - ,
Determinants of building image and reputation of university towards its stakeholders - ,
The use of social media by technology transfer offices in marketing communications -
Evaluation of on-line marketing communication of scientific units in the context of its cooperation with companies from the Lodz region - ,
Material work environment and work comfort in the opinions of university employees -
Methods of Measuring the Effects of Public Relations Activities Applied by PR Specialists in Their Professional Work - ,
New generations of students from the perspective of co-creating values at the university -
Automation Marketing in research unit – real value or effectiveness fantasy - , ,
Multidisciplinary project of historical aircraft virtual reconstructions as a way of popularizing science - ,
Social media as a source of information about universities among candidates for studies -
Financial aspects of research and development policy in the European Union -
Reasons of polish young potential employees’ interest in a university as the employer VR perceiving its employees -
Will the use of virtual reality lead to a revolution in marketing communication? -
Investigating process maturity modeling as an advertising process improvement paradigm - , , ,
Innovative behavior of the Poznań agglomeration inhabitants in the transport services market - ,
Outdoor advertising as an element strengthening the recruitment campaigns of universities -
How can we attract and keep young talents in the science sector? Work satisfaction and the inclination to change your workplace -
Marketing for science based organizations – perspectives and questions - ,
Building a strategy for the development of a university using the methodology of strategic sessions on the example of the Academy of Fine Arts in Łódź -
Associations with the university as an employer in the years 2016-2019 – young potential employees perspective -
Evaluation of the marketing communication of scientific units in the context of cooperation with the sector of small and medium enterprises in Lodz region - ,
Understanding factors influencing consumers online purchase intention via mobile app: perceived ease of use, perceived usefulness, system quality, information quality, and service quality - , ,
The reasons of lack of polish young potential employees’ interest in universities as employers in the context of perception of people working in these organizations - ,
Conditions and directions of marketing activities in polish research institutes -
Information Needs of Trade Fair Visitors – a survey of the participants of KOMPOZYT-EXPO 2018 and FASTENER POLAND -
Science – business relations in the opinion of university employees. Expectations versus reality. -
The significance of direct contacts in the process of building relations with student candidates -
The use of social media by young consumers in purchasing processes -
The role of crisis prevention from the perspective of the biggest polish companies and public relations agencies on the basis of expert research - ,
Influencers as support for public relations campaigns - , ,
E-marketing campaign for a university. Case study. - ,
The possibility of overcoming barriers in international cooperation in the area of R&D from the point of view of a research unit, based on the example of the Institute of Aviation -
Determinants of student governments’ promotional activity - ,
The 5I formula for successful staffing of scientific and research organizations - ,