• Polski

Articles

Searching for and perception of information by consumers in the light of the sustainable consumption idea — on the example of food markets - ,
Consumers towards sustainable food consumption -
Informative value of packaging as a determinant of food purchase - ,
Diversification of customer shopping styles as a result of changes in the weekly work schedules of retail outlets -
Possibilities of brand promotion trough lifestyle mobile sports application - ,
Groups on Facebook as a marketing tool -
Online Marketing Communication of Polish National Art Museums in comparison to selected European Museums -
The various models of marketingu audit -
Google Ads campaigns in promotional activities of theaters -
Preliminary research of information overload from information search and information follow -
The volume and dynamics of domestic expenditures on research and development in the European Union -
The influence of competence potential of changes in higher education on the training of specialists for entrepreneurship - , , ,
Managing instruments of the future -
Debatable issues of personal values in the context of harmonization of educational standards of Ukraine and the EU - ,
Consumer attitudes towards innovative food products including functional products — implications for marketing in terms of nutrition and health claims - ,
The evolution of the role of forms of marketing communication in influencing consumers’ shopping behavior (based on surveys in 1995–2018) -
Wearable technology in the perception of young consumers - ,
Customer loyalty on the insurance services market in Poland -
Job expectations and satisfaction among scientists - ,
Determinants of building image and reputation of university towards its stakeholders - ,
The use of social media by technology transfer offices in marketing communications -
Evaluation of on-line marketing communication of scientific units in the context of its cooperation with companies from the Lodz region - ,
Material work environment and work comfort in the opinions of university employees -
Methods of Measuring the Effects of Public Relations Activities Applied by PR Specialists in Their Professional Work - ,
New generations of students from the perspective of co-creating values at the university -
Automation Marketing in research unit – real value or effectiveness fantasy - , ,
Multidisciplinary project of historical aircraft virtual reconstructions as a way of popularizing science - ,
Social media as a source of information about universities among candidates for studies -
Financial aspects of research and development policy in the European Union -
Reasons of polish young potential employees’ interest in a university as the employer VR perceiving its employees -
Will the use of virtual reality lead to a revolution in marketing communication? -
Investigating process maturity modeling as an advertising process improvement paradigm - , , ,
Innovative behavior of the Poznań agglomeration inhabitants in the transport services market - ,
Outdoor advertising as an element strengthening the recruitment campaigns of universities -
How can we attract and keep young talents in the science sector? Work satisfaction and the inclination to change your workplace -
Marketing for science based organizations – perspectives and questions - ,
Building a strategy for the development of a university using the methodology of strategic sessions on the example of the Academy of Fine Arts in Łódź -
Associations with the university as an employer in the years 2016-2019 – young potential employees perspective -
Evaluation of the marketing communication of scientific units in the context of cooperation with the sector of small and medium enterprises in Lodz region - ,
Understanding factors influencing consumers online purchase intention via mobile app: perceived ease of use, perceived usefulness, system quality, information quality, and service quality - , ,