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Articles

Determinants of student governments’ promotional activity - ,
The 5I formula for successful staffing of scientific and research organizations - ,
Expectations of students towards the didactic staff as factors conditioning the improvement of the university’s relational capital -
Utilization of integrated marketing communication for the introduction of a new brand to the market. Case study of „Eko Patrol” of the Central Mining Institute - ,
Marketing orientation of scientific-research units as support for the process of commercialization of R&D results -
Student as a beneficiary of internship programs funded by the European Union - ,
Experiential marketing, interactivity and gamification – differences and similarities among the world-trends - ,
The measurement and evaluation of PR communication -
Dependent Market Economies and Hierarchical Market Economies and their National Innovation Systems: the case of Poland and Mexico - , ,
Networking of research institutes in some European countries -
Research fields in the area of planning and implementation of internal and external public relations activities -
Using crowdsourcing for research projects -
The reasons of lack of young potential employees’ interest in an university as an employer and their changes in 2016-2018 years -
Knowledge and innovations as factors of organizational development – an integrated approach -
Typology of young potential employees depending on reasons of their aversion toward an university as an employer - ,
The use of mobile applications in the marketing communication process by airlines -
Changes of associations with the university as an employer – opinions of potential young Polish employees - ,
Associations with the university as an employer – opinions of women and men representing young potential employees - ,
Selected aspects of the innovation policy of enterprises operating in the Member States of the European Union -
Ethos of science and the approach to promotion in science -
The problem of cooperation between science and business -
Integrated marketing communication – concepts, practice, new challenges -
Organizational network management – new quality in strategic management of research-development units -
Visual communication in Public Relations campaigns -
Formation of relations and their values for the stakeholders by the research-scientific institution - ,
Mobile marketing in the process of building value for generation Y on the tourist market - ,
Fourth industrial revolution and managers’ cognitive competences - ,
Assessing a moderating effect and the global fit of a PLS model on online trading -
Importance of Country-of-Origin on Different Product Categories Purchase Decision - ,
Strategic aspects of innovation management -
Do we need social reports? New challenge for corporate social responsibility -
Polish university as an (un)attractive potential employer -
Development of virtual reality technology in the aspect of educational applications -
Environmental aspects as an area of CSR and building the image of retailers’ private labels -
The impact of modern technology on changing marketing actions in organisations. Marketing 4.0 -
The impact of the Internet of Things on value added to Marketing 4.0 -
External image of a university playing the role of an employer and the gender of potential young employees - ,
Marketing aspects of consolidation of higher education institutions -
Marketing determinants of the choice of field of studies - , ,
Model of cooperation between science and industry (S2B –Science to Business) in the area of improving the conditions of work – experiences of the Central Institute for Labour Protection – National Research Institute -