Articles
Searching for and perception of information by consumers in the light of the sustainable consumption idea — on the example of food markets - Gazdecki Michał, Goryńska-Goldmann Elżbieta
Informative value of packaging as a determinant of food purchase - Ankiel Magdalena, Grzybowska-Brzezińska Mariola
Diversification of customer shopping styles as a result of changes in the weekly work schedules of retail outlets - Cyrek Piotr
Possibilities of brand promotion trough lifestyle mobile sports application - Jasiulewicz Anna, Waśkowski Zygmunt
Online Marketing Communication of Polish National Art Museums in comparison to selected European Museums - Śmiałowicz Katarzyna
Preliminary research of information overload from information search and information follow - Tingting He
The volume and dynamics of domestic expenditures on research and development in the European Union - Baruk Jerzy
The influence of competence potential of changes in higher education on the training of specialists for entrepreneurship - Achkasova Svitlana, Pyvovarov Vasiliy, Us Maryna, Vnukova Nataliya
Debatable issues of personal values in the context of harmonization of educational standards of Ukraine and the EU - Hanna Zhaldak, Liudmyla Shulhina
Consumer attitudes towards innovative food products including functional products — implications for marketing in terms of nutrition and health claims - Czarnecki Jacek, Gutowska Krystyna
The evolution of the role of forms of marketing communication in influencing consumers’ shopping behavior (based on surveys in 1995–2018) - Mazurek-Łopacińska Krystyna
Determinants of building image and reputation of university towards its stakeholders - Gołata Krzysztof, Sojkin Bogdan
The use of social media by technology transfer offices in marketing communications - Milczarek Sławomir
Evaluation of on-line marketing communication of scientific units in the context of its cooperation with companies from the Lodz region - Grębosz-Krawczyk Magdalena, Milczarek Sławomir
Material work environment and work comfort in the opinions of university employees - Syper-Jędrzejak Marzena
Methods of Measuring the Effects of Public Relations Activities Applied by PR Specialists in Their Professional Work - Szuba Przemysław, Tworzydło Dariusz
New generations of students from the perspective of co-creating values at the university - Pluta-Olearnik Mirosława
Automation Marketing in research unit – real value or effectiveness fantasy - Dulewski Mateusz, Jarosławska-Sobór Sylwia, Wasilewski Filip
Multidisciplinary project of historical aircraft virtual reconstructions as a way of popularizing science - Kramarski Ireneusz, Szafran Krzysztof
Social media as a source of information about universities among candidates for studies - Stachowiak-Krzyżan Magda
Reasons of polish young potential employees’ interest in a university as the employer VR perceiving its employees - Baruk Agnieszka Izabela
Investigating process maturity modeling as an advertising process improvement paradigm - Doss Daniel Adrian, Henley Russ, Hong Qiuqi, Pickett Trey
Innovative behavior of the Poznań agglomeration inhabitants in the transport services market - Michalak Szymon, Sojkin Bogdan
Outdoor advertising as an element strengthening the recruitment campaigns of universities - Rachwał Helena
How can we attract and keep young talents in the science sector? Work satisfaction and the inclination to change your workplace - Feldy Marzena
Marketing for science based organizations – perspectives and questions - Zehner II William Bradley, Zehner Jacquelyn Anne
Building a strategy for the development of a university using the methodology of strategic sessions on the example of the Academy of Fine Arts in Łódź - Mikosik Piotr
Associations with the university as an employer in the years 2016-2019 – young potential employees perspective - Baruk Agnieszka Izabela
Evaluation of the marketing communication of scientific units in the context of cooperation with the sector of small and medium enterprises in Lodz region - Grębosz-Krawczyk Magdalena, Milczarek Sławomir
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