Articles

New generations of students from the perspective of co-creating values at the university -
Automation Marketing in research unit – real value or effectiveness fantasy - , ,
Multidisciplinary project of historical aircraft virtual reconstructions as a way of popularizing science - ,
Social media as a source of information about universities among candidates for studies -
Financial aspects of research and development policy in the European Union -
Reasons of polish young potential employees’ interest in a university as the employer VR perceiving its employees -
Will the use of virtual reality lead to a revolution in marketing communication? -
Innovative behavior of the Poznań agglomeration inhabitants in the transport services market - ,
Investigating process maturity modeling as an advertising process improvement paradigm - , , ,
Outdoor advertising as an element strengthening the recruitment campaigns of universities -
How can we attract and keep young talents in the science sector? Work satisfaction and the inclination to change your workplace -
Marketing for science based organizations – perspectives and questions - ,
Building a strategy for the development of a university using the methodology of strategic sessions on the example of the Academy of Fine Arts in Łódź -
Associations with the university as an employer in the years 2016-2019 – young potential employees perspective -
Evaluation of the marketing communication of scientific units in the context of cooperation with the sector of small and medium enterprises in Lodz region - ,
Understanding factors influencing consumers online purchase intention via mobile app: perceived ease of use, perceived usefulness, system quality, information quality, and service quality - , ,
The reasons of lack of polish young potential employees’ interest in universities as employers in the context of perception of people working in these organizations - ,
Conditions and directions of marketing activities in polish research institutes -
Information Needs of Trade Fair Visitors – a survey of the participants of KOMPOZYT-EXPO 2018 and FASTENER POLAND -
Science – business relations in the opinion of university employees. Expectations versus reality. -
The significance of direct contacts in the process of building relations with student candidates -
The use of social media by young consumers in purchasing processes -
The role of crisis prevention from the perspective of the biggest polish companies and public relations agencies on the basis of expert research - ,
Influencers as support for public relations campaigns - , ,
E-marketing campaign for a university. Case study. - ,
The possibility of overcoming barriers in international cooperation in the area of R&D from the point of view of a research unit, based on the example of the Institute of Aviation -
Determinants of student governments’ promotional activity - ,
The 5I formula for successful staffing of scientific and research organizations - ,
Expectations of students towards the didactic staff as factors conditioning the improvement of the university’s relational capital -
Utilization of integrated marketing communication for the introduction of a new brand to the market. Case study of „Eko Patrol” of the Central Mining Institute - ,
Marketing orientation of scientific-research units as support for the process of commercialization of R&D results -
Student as a beneficiary of internship programs funded by the European Union - ,
Experiential marketing, interactivity and gamification – differences and similarities among the world-trends - ,
The measurement and evaluation of PR communication -
Dependent Market Economies and Hierarchical Market Economies and their National Innovation Systems: the case of Poland and Mexico - , ,
Networking of research institutes in some European countries -
Research fields in the area of planning and implementation of internal and external public relations activities -
Using crowdsourcing for research projects -
The reasons of lack of young potential employees’ interest in an university as an employer and their changes in 2016-2018 years -
Knowledge and innovations as factors of organizational development – an integrated approach -