The subject of this work is an e-marketing campaign for a university from theoretical and practical perspective. Starting from a definition of e-marketing and the set of instruments used in e-marketing, the stages of implementation of e-marketing campaigns dedicated to entities from the sector of education will be discussed. Methodology of research for the purposes of the article covered literature studies, meta-analysis of available Internet sources and authors’ own qualitative research with the application of the methods of mystery client and case study. The object of the research is a private university and the subject of research are e-marketing activities, … Czytaj więcej »

The article presents the possibilities of overcoming barriers in international cooperation from the point of view of a research unit. The goal of the article is the presentation of good management practices in international cooperation in the area of R&D between the Institute of Aviation and General Electric, which reduce the level of uncertainty of cooperation. In the text the results of quantitative research concerning barriers for technological cooperation between Polish entities and foreign partners were used. Case study analysis revealed the possibility of reducing these barriers. Data for the case study were collected in interviews with the managers of … Czytaj więcej »