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How to Use Facebook Retargeting and Custom Audiences to Drive Sales

We’re always looking for innovative ways to drive sales.

One simple step which people often overlook is the potential purchasing power of your existing audience. It can be expensive to market to people who know nothing about your product, but less expensive to increase the lifetime value of your existing customers.

When Facebook first released their custom audiences advertising feature, results poured in rapidly. One e-commerce company, as reported at the time by TechCrunch, targeted their email list and recorded a 43 percent increase in sign-up conversion and a 30 percent decrease of their cost-per-lead.

The

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Investing in Social Media Advertising

Previously we wrote about getting started with social media, and together with what we have written about achieving social success, you should be able to create a dynamic presence on several social media platforms. But this does not guarantee that everything you post will be seen by a large number of your followers, or that it will be seen by anyone outside of your actual audience. Much of this is influenced by how engaged your followers are, and if your more engaged followers – those who frequently like, share and comment on your posts – don’t see or

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Possibilities and limitations of using the customer experience management concept by universities


Managing an institution of higher education requires the use of methods that are appropriate to the changing market environment. One of the relatively new management concepts, which may find its application in the educational environment is the concept of customer experience management (Customer Experience Management). This article attempts to examine the possibility of its use in higher education, taking into account the related opportunities and barriers.

Professor Zygmunt Waśkowski, Ph.D., Poznań University of Economics, Poland (Department of Marketing Strategies). Author of about 100 publications on the subjects of relationship marketing, strategic marketing, management and marketing in sports. The initiator and … Czytaj więcej »

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Innovative enterprises operating in the Member States of the European Union


Contemporary enterprises should be innovative to survive on a competitive market. Innovations are the basic factor of development of each firm. They must be systematically developed and implemented in all areas of socio-economic activity. The base for the creation of such a system can be a complex diagnosis of the current state of the commonness of introduction of the innovations in particular enterprises. This diagnosis can be conducted on the base of results of the empirical researches, conducted in February 2016 by TNS Political & Social in 28 EU Member States, Switzerland and the United States. These researches, among other … Czytaj więcej »

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Social media as a source of market information


Nowadays information plays an important role in the development of companies. Information constitutes the main source of building competitive advantage allowing to make a good business decision, which leads to a company’s success on the market. Conducting marketing research makes it possible to obtain valuable information, but unfortunately this method is usually associated with the necessity of bearing high costs and in many cases research itself is conducted in an incorrect way and delivers incorrect information. We live in the age of information society, which is associated with the rapid development of the Internet and tools using the Internet allowing … Czytaj więcej »

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Factors determining effective cooperation of companies with scientific-research units


The goal of this article is to present and analyse factors which influence the success of cooperation between science and business. An inspiration for this article were the results of research conducted in 2015-2016 by a scientific team of Warsaw Management School. The research concerned the problem of low level of innovativeness of Polish economy. The purpose of the research was to identify the obstacles for innovativeness resulting from flawed policies of the state, companies’ activities and actions taken by scientific-research institutions. On the basis of obtained conclusions recommendations concerning possible solutions that could allow to change the unfavourable situation, … Czytaj więcej »

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The image of a research institution as an important element in shaping the level of competitiveness of the organisation

The primary objective of the publication is defining the factors and processes affecting the efficient course of actions undertaken around building a positive image of the organisation. The study raises key aspects of this issue. The diagnosis providing that the recipient is guided in his/her purchasing decisions by the opinions about a given product or service that reach them through all the available content distribution channels is appearing increasingly often in subsequent study findings. The same studies have also confirmed that an inherent feature of a knowledge-based economy is the level of the intangible asset share as regards determining the … Czytaj więcej »

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