A couple years back when I was still working in the corporate world I was asked to help determine what the customer wanted from the company. My initial thought was,”What did I get myself into?” It was my job to listen to what the customer wanted. Yikes!

So I went out to a couple stores in the local areas. I asked questions to customers coming and going. I gave away a $10 gift card in exchange for their input. I learned more about the customer and the company in 1 day than I had in the last 5 years.

I … Czytaj więcej »

On May 14, at the Institute of Aviation was held a national conference “Scientific publications in science metrics evaluation system”, which gathered 160 representatives of the science world. The organizers of this conference were: the “Marketing of Scientific and Research Institutions” scientific quarterly journal and the Scientific Publishing Houses of the Institute of Aviation.

The conference was opened by prof. Jerzy Wilkin – the Chairman of the Committee for Evaluating Scientific Journals from the Polish Ministry of Science and Higher Education, who presented the new rules of the evaluation system for scientific publications in 2015 and 2016.

Professor Wilkin announced … Czytaj więcej »

We’re all selling something. It might not be a physical product; it could be a virtual service. Needless to say, with 200+ million professionals currently engaged on LinkedIn, there has never been a greater opportunity to connect with other professionals to generate an authentic network of clients through a strategy called social selling.

Who can benefit from a social selling strategy? We’ll offer some examples:

• A woman owns a surf shop in California. On her LinkedIn profile, she posts quality content detailing surfing strategies, safety procedures to always abide by and interesting facts about the ocean blue. Surfing enthusiasts and