PhD2Published has several informative posts about writing journal articles, and more recently has featured a post outlining a potentially revolutionary collaborative peer review process for this kind of publishing. Todays post offers an alternative perspective; that of the journal article peer reviewer. Doing peer reviews provides important experience for those writing their own papers and may help writers consider what they should include based on what peer reviewers are looking for.

At some point in your scholarly career, you likely will get asked to review an article for a journal. In this post, I explain how I usually go about … Czytaj więcej »

Working to integrate your SEO and content marketing efforts? Columnist Trond Lyngbø discusses the benefits and challenges of marrying these two disciplines and explains how to succeed.

SEOs have long wondered how blog posts from Bufferapp consistently topped search engines and attracted huge audiences for free… until their content team drew back the curtains and revealed what went on behind the scenes.

Their SEO wasn’t just about traffic, conversions and revenue. Like every smart and successful marketing team, their success was based on content planning and content promotion.

In other words, by linking SEO to an effective content marketing strategy, … Czytaj więcej »

Back in 2009, I remember explaining that social networks were an amazing way for brands to create long-term relationships and that they were the new marketing platforms.

By marketing platforms, I mean tools that have somehow become compulsory for brands to be active on, or at least to explore, in order to follow consumers’ usage. Six years later, things have changed dramatically.

First, social networks have become mostly advertising platforms with a decreasing organic reach. Next, usage has changed with the arrival of Vine, Snapchat, What’s App and Viber.

Also, social network platforms now have to compete globally. Asia has … Czytaj więcej »

14^th May 2015 at the Institute of Aviation will be held a national conference “Scientific publications in science metrics evaluation system”.

Organisers:

• “Marketing of Scientific and Research Institutions”   scientific quarterly journal
• Scientific Publishing Houses of the Institute of Aviation.

The Conference aims at presenting the role of scientific publications in the scientist and scientific organisation appraisal system. Its purpose is to introduce and familiarise participants with the main systems and indexation databases of scientific publications and the use that can be made of them in the course of building up scientific achievements. Moreover, it is also designed to function … Czytaj więcej »