In a few of the interviews I have done recently, people have asked some variation of the question: What gets you most excited about content marketing these days?

While I’m constantly interested in and thinking about content, one of the ideas that excites me most is intelligent content and the conversation that surrounds it.

Yes, it may seem like the company line, as Content Marketing Institute recently purchased Intelligent Content Conference, but I’ll be honest. When I heard the acquisition news, I wasn’t all that excited. I thought the topic of intelligent content would be boring – not to mention … Czytaj więcej »

Human psychology is not only fascinating, but it can also provide keen insight into how consumers make purchasing decisions. By understanding the triggers that encourage consumers to take specific actions, your brand can take advantage of the opportunity to boost your marketing campaign’s performance. Understand however that while psychology can be relevant to both offline and online marketing, implementing psychological marketing in your online and social media marketing strategies requires special planning.

When it comes to developing brand conversations on social media, it is important for marketers to evaluate behavioral psychology. No longer is it simply enough to evaluate your … Czytaj więcej »