The scientific research on the benefits of so-called expressive writing is surprisingly vast. Studies have shown that writing about oneself and personal experiences can improve mood disorders, help reduce symptoms among cancer patients, improve a person’s health after a heart attack, reduce doctor visits and even boost memory.

Now researchers are studying whether the power of writing — and then rewriting — your personal story can lead to behavioral changes and improve happiness.

The concept is based on the idea that we all have a personal narrative that shapes our view of the world and ourselves. But sometimes our inner … Czytaj więcej »

This paper focuses on the effectiveness of marketing-sales interfaces in B2B firms. As the body of knowledge on this domain is scarce, there is a greater need to investigate the specific aspects of marketing-sales configurations in such firms. The objective of this paper is to expand existing knowledge regarding marketing-sales interfaces in B2B firms, in order to identify the effectiveness of each configuration. Based on quantitative data collected from marketing or sales managers of 98 B2B firms, the study identifies the most effective marketing-sales interface in terms of smooth relationships and enhanced performance. The implications of the study are discussed.… Czytaj więcej »

When it comes to generating sales, email can either be a highly effective marketing channel or one of the quickest routes to losing your prospects.

Even marketers get it wrong, with 15% admitting that their email marketing is poor.

While you might think you know how to create a great marketing email, watch out for these 8 mistakes that are stopping them from converting your prospects.

1) Overusing Images

While emails with images convert almost twice as well, 60% of your customers will have images disabled. This means that if you overuse images, your audience will be cut in half.… Czytaj więcej »