1. Why do research?
» to contribute to human knowledge and society
2. We write to teach others what we have learned
» so they can use and build on our work
3. And to help us organize our thoughts and structure the research
4. It’s NOT to impress others with how smart we are
(Jon Turner, Washington University)
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The aim of the article is to identify the ways of communication that increase the chances of researchers being at different stages of a scientific career to collaborate with companies. Inefficient communication and the closeness of research units to the environment are considered to be the greatest barriers to the development of R&D cooperation between science and industry. Lack of knowledge results in the formation of negative stereotypes on both young and senior researchers. The former are considered incompetent, while the latter – too little interested in cooperation with companies or holding high financial expectations. However, according to the research … Czytaj więcej »
Book by Bruce Clay and Murray Newlands.
Stop wasting your words — put your content to work for you. A cast of veteran marketing specialists shows you how to use content marketing and SEO together to create online content for your business that nurtures customer relationships and generates sales.
Through this book, you’ll develop a holistic content marketing strategy that includes your own website and blog as well as Facebook, Twitter, Pinterest and other social media channels, using photos, videos, events, and of course, your most powerful words.
SEO founding father Bruce Clay and PR veteran Murray Newlands present hands-on
People do business with people they like. That adage rings will ring as true as ever in 2015. To improve your ROI on marketing, you will need to humanize your communications.
Humanizing your marketing means you think about people instead of the quantity of likes, fans and followers. Someone reading your branded content for 10 seconds is different than someone doing it for 10 minutes.
How much time are people spending on average? Similarly, how many people get to the end of your article? To answer these types of questions, measure success with quality-centric metrics such as reading impact and … Czytaj więcej »
The top three social networks used by B2B marketers are LinkedIn (91%); Twitter (85%); and Facebook (81%). However, just 62% of marketers say that LinkedIn is effective, while 50% say the same for Twitter and only 30% of B2B marketers view Facebook as effective. December 2014 (CMOCouncil)… Czytaj więcej »
Social media are not losing their popularity. Despite their long (sometimes a few years long) presence on the Internet, portals from this category are gradually strengthening their position with regard to the number of registered users. In July 2014 the biggest social media portal – Facebook – had 1,320,000,000 active accounts around the whole world. In Poland in July 2014 the number of active users of the portal reached 12,000,000. In the period from April 12 to May 25, 2014, the Department of Marketing of the Faculty of Management of University of Lodz conducted a research aimed at the assessment … Czytaj więcej »
This article presents more or less independent reasons why analytical and critical thinking skills should be essential part of public relations. Generally, it is considered that the analytical and critical thinking skills are part of public relations, as well as creative thinking, but they should be considered separately and given the codes of ethics of the profession used as initial criteria. For the purpose of the study, in this article is presented the result of the survey in which determine importance of using analytical and critical thinking skills in the implementation of PR projects. The second aim in the survey … Czytaj więcej »
Image is one of key elements which determines whether contemporary market entities achieve a competitive advantage. This is also true in case of universities which compete with each other – mainly to attract students. The image of a university in its environment is to a large extent determined by consistent application of the system of visual identity, which includes recommendations concerning the functioning of an organization in the sphere of markers (symbolism). The basic goal of this article is to define the factors conditioning the efficient utilization of such systems by universities. Exemplification of the process of planning and implementing … Czytaj więcej »
The need for commercialization of scientific research leads to the necessity of changing the orientation of scientific-research units to marketing orientation, which is characterized by, among others, conducting research aimed at learning the clients’ needs and building better communication with the recipients. What is an important element of a unit’s marketing communication is its visual identity system, which the recipients use to build their opinion and their picture of the unit.
The goal of this article is an attempt to define the key rules of designing visual identity of scientific and research institutions, as well as presenting the role of … Czytaj więcej »
This article concerns the project Mine Surfers (2013-2014) carried out by the EMAG Institute of Innovative Technologies within a programme funded by the Ministry of Science and Higher Education. The authors present the positive marketing effects resulting from the project. In the case study, they describe the project against the backdrop of activities undertaken by other project teams. As well as the issues related to the execution of the project as such, focus was also placed on operations aiming for project promotion as well as popularising research and educational activities. Finally, the results of media monitoring with respect to the … Czytaj więcej »
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