The role of marketing of higher education institutions in creating the image of cities and regions

Education is one of the most important elements of the contemporary world. It constitutes the foundation of development and the direction of development of particular areas. The progress of civilization associated with, among others, the development of information technology, has caused a transition from an industrial society to information society. Currently information and knowledge are the basic elements of efficient functioning of companies, institutions and individuals. Information has become a commodity, which is often treated as a more precious commodity than material goods. In a society based on knowledge, in which we live, there is a constant need for improvement … Czytaj więcej »