Scientific and research institutions’ utilization of Internet tools for marketing research

The predecessor of the online survey, which is the subject of this work, is the e-mail questionnaire. E-mail questionnaires are included in the content or the attachment to an e-mail. Its main disadvantage is the fact that the content of the message can be displayed in varied ways depending, among others, on the kind of e-mail program used by the respondent. Moreover, the respondent has to save the message on his own hard drive and later send it back to the address provided in the invitation to the survey. In practice what is required from the respondent exceeds his willingness … Czytaj więcej »